Gatorade vs Ultima Replenisher:Which is searched more?
In September 2026, Gatorade had more branded searches than Ultima Replenisher among electrolyte drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to Ultima Replenisher’s 52.7K, and held a 42.3% Share of Search versus Ultima Replenisher’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gatorade or Ultima Replenisher?
Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gatorade, Ultima Replenisher. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | LMNT | Powerade | Musashi | Hydralyte | DripDrop | Ultima Replenisher | Skratch Labs | Nuun | Horleys | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 17.4% | 11.9% | 11.9% | 5% | 2.4% | 2.1% | 2.5% | 2.6% | 2.4% | 0.72% | 1.2% | 0.09% |
| Nov 2025 | 40.3% | 17.3% | 12% | 12% | 5% | 2.1% | 2.1% | 2.1% | 2.4% | 2.4% | 0.97% | 1.2% | 0.08% |
| Dec 2025 | 40.4% | 17.9% | 12.1% | 12.1% | 5% | 2.1% | 2.1% | 2.1% | 2.3% | 2% | 1.1% | 0.92% | 0.06% |
| Jan 2026 | 36.9% | 21.6% | 11% | 11% | 5.5% | 2% | 2.8% | 1.9% | 2.5% | 2.2% | 1.1% | 1.1% | 0.12% |
| Feb 2026 | 39.3% | 19% | 11.7% | 11.7% | 5% | 2.1% | 2.5% | 2% | 2.8% | 1.9% | 1% | 0.79% | 0.11% |
| Mar 2026 | 39.3% | 17.4% | 11.8% | 14.5% | 4.1% | 2.1% | 2.6% | 2.1% | 2.5% | 1.9% | 0.94% | 0.71% | 0.09% |
| Apr 2026 | 40.3% | 20.1% | 12.1% | 9.9% | 4.1% | 2.1% | 2.8% | 2.1% | 2.5% | 2% | 1.1% | 0.87% | 0.11% |
| May 2026 | 39.8% | 20% | 14.6% | 8% | 4% | 2.5% | 2.4% | 2.1% | 2.5% | 2% | 1% | 0.86% | 0.1% |
| Jun 2026 | 37.3% | 19.2% | 16.8% | 9.2% | 3.8% | 2.9% | 2.6% | 1.6% | 2.6% | 1.8% | 1.2% | 0.89% | 0.11% |
| Jul 2026 | 36.4% | 20.4% | 16.4% | 9% | 3.7% | 2.9% | 2.7% | 1.9% | 2.5% | 1.8% | 1.1% | 0.95% | 0.13% |
| Aug 2026 | 39.4% | 18.4% | 14.5% | 9.7% | 4.2% | 3.1% | 2.2% | 1.7% | 2.2% | 2.4% | 1.1% | 0.91% | 0.1% |
| Sep 2026 | 42.3% | 15.8% | 12.7% | 10.4% | 5.3% | 2.7% | 2.2% | 2.2% | 2.1% | 2.1% | 1.1% | 0.88% | 0.08% |
How has the Gatorade and Ultima Replenisher comparison changed over the last 12 months?
3 findings
- Gatorade was ahead of Ultima Replenisher in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gatorade’s estimated Share of Search among electrolyte drink brands worldwide moved from 39.8% to 42.3%, and its estimated monthly branded searches moved from 823K to 1M.
- Across the 12 months ending September 2026, Ultima Replenisher’s estimated Share of Search among electrolyte drink brands worldwide moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 43.7K to 52.7K.
How did search popularity change for electrolyte drink brands worldwide in September 2026?
2 changes
In September 2026, Gatorade gained estimated Share of Search among electrolyte drink brands worldwide, from 39.4% to 42.3%.
In September 2026, Ultima Replenisher rose from 8th to 7th among electrolyte drink brands worldwide.
Other head-to-heads among electrolyte drink brands
How each brand is measured
Brandwave collects information about searches that people make online using Gatorade’s and Ultima Replenisher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gatorade
1 branded search term
- gatorade
Ultima Replenisher
4 branded search terms
- ultima electrolyte powder
- ultima electrolytes
- ultima hydration
- ultima replenisher
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