BodyArmor vs Gatorade:Which is more popular by branded search?
In August 2026, Gatorade had more branded searches than BodyArmor among sports drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to BodyArmor’s 110K, and held a 62.1% Share of Search versus BodyArmor’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BodyArmor or Gatorade?
Compare the sports drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gatorade, BodyArmor. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | BodyArmor | Lucozade | Prime Hydration |
|---|---|---|---|---|---|
| Oct 2025 | 62.5% | 18.7% | 8.4% | 8.4% | 2.1% |
| Nov 2025 | 64.4% | 19.3% | 7.1% | 7.1% | 2.1% |
| Dec 2025 | 63.5% | 19% | 7% | 8.5% | 2.1% |
| Jan 2026 | 62.2% | 18.6% | 8.3% | 8.3% | 2.5% |
| Feb 2026 | 63.7% | 19% | 7% | 8.5% | 1.7% |
| Mar 2026 | 64.6% | 19.4% | 7.1% | 7.1% | 1.8% |
| Apr 2026 | 65.4% | 19.7% | 5.9% | 7.2% | 1.8% |
| May 2026 | 62.9% | 23.1% | 5.7% | 6.9% | 1.4% |
| Jun 2026 | 59.1% | 26.6% | 6.5% | 6.5% | 1.3% |
| Jul 2026 | 59.6% | 26.8% | 5.4% | 6.6% | 1.6% |
| Aug 2026 | 62.1% | 22.9% | 6.8% | 6.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the BodyArmor and Gatorade comparison changed over the last 12 months?
3 findings
- Gatorade was ahead of BodyArmor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BodyArmor’s estimated Share of Search among sports drink brands worldwide moved from 8.4% to 6.8%, and its estimated monthly branded searches held steady at 110K.
- Across the 11 months ending August 2026, Gatorade’s estimated Share of Search among sports drink brands worldwide moved from 62.5% to 62.1%, and its estimated monthly branded searches moved from 823K to 1M.
How did search popularity change for sports drink brands worldwide in August 2026?
2 changes
In August 2026, BodyArmor overtook Lucozade to rank 3rd among sports drink brands worldwide, at 6.8%.
In August 2026, Gatorade gained estimated Share of Search among sports drink brands worldwide, from 59.6% to 62.1%.
How each brand is measured
Brandwave collects information about searches that people make online using BodyArmor’s and Gatorade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.