Brandwave

Gatorade vs Hydrant:Which is searched more?

In September 2026, Gatorade had more branded searches than Hydrant among electrolyte drink brands worldwide. Gatorade was estimated to have 1M branded searches compared to Hydrant’s 1.9K, and held a 42.3% Share of Search versus Hydrant’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among electrolyte drink brands worldwide in September 2026Which is more popular in search, Gatorade or Hydrant?
Gatorade42.3%1M searches
vs
Hydrant0.08%1.9K searches

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Which is more popular in search, Gatorade or Hydrant?

Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gatorade and Hydrant among electrolyte drink brands worldwide, by month

Share of Search by month for Gatorade, Hydrant. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradeLMNTPoweradeMusashiHydralyteDripDropUltima ReplenisherSkratch LabsNuunHorleysCureWaterboyHydrant
Oct 202539.8%17.4%11.9%11.9%5%2.4%2.1%2.5%2.6%2.4%0.72%1.2%0.09%
Nov 202540.3%17.3%12%12%5%2.1%2.1%2.1%2.4%2.4%0.97%1.2%0.08%
Dec 202540.4%17.9%12.1%12.1%5%2.1%2.1%2.1%2.3%2%1.1%0.92%0.06%
Jan 202636.9%21.6%11%11%5.5%2%2.8%1.9%2.5%2.2%1.1%1.1%0.12%
Feb 202639.3%19%11.7%11.7%5%2.1%2.5%2%2.8%1.9%1%0.79%0.11%
Mar 202639.3%17.4%11.8%14.5%4.1%2.1%2.6%2.1%2.5%1.9%0.94%0.71%0.09%
Apr 202640.3%20.1%12.1%9.9%4.1%2.1%2.8%2.1%2.5%2%1.1%0.87%0.11%
May 202639.8%20%14.6%8%4%2.5%2.4%2.1%2.5%2%1%0.86%0.1%
Jun 202637.3%19.2%16.8%9.2%3.8%2.9%2.6%1.6%2.6%1.8%1.2%0.89%0.11%
Jul 202636.4%20.4%16.4%9%3.7%2.9%2.7%1.9%2.5%1.8%1.1%0.95%0.13%
Aug 202639.4%18.4%14.5%9.7%4.2%3.1%2.2%1.7%2.2%2.4%1.1%0.91%0.1%
Sep 202642.3%15.8%12.7%10.4%5.3%2.7%2.2%2.2%2.1%2.1%1.1%0.88%0.08%

How has the Gatorade and Hydrant comparison changed over the last 12 months?

  • Gatorade was ahead of Hydrant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gatorade’s estimated Share of Search among electrolyte drink brands worldwide moved from 39.8% to 42.3%, and its estimated monthly branded searches moved from 823K to 1M.
  • Across the 12 months ending September 2026, Hydrant’s estimated Share of Search among electrolyte drink brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for electrolyte drink brands worldwide in September 2026?

  1. In September 2026, Gatorade gained estimated Share of Search among electrolyte drink brands worldwide, from 39.4% to 42.3%.

Other head-to-heads among electrolyte drink brands

How each brand is measured

Brandwave collects information about searches that people make online using Gatorade’s and Hydrant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gatorade

1 branded search term

  • gatorade

Hydrant

4 branded search terms

  • drink hydrant
  • hydrant drink
  • hydrant electrolytes
  • hydrant hydration

How the Brand Demand Index is measured

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