How popular isPowerade in search?
In August 2026, there were an estimated 368K branded searches for Powerade worldwide which is up 49.6% over the last 11 months. Powerade holds 23.3% estimated Share of Search among isotonic drink brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which isotonic drink brands compete with Powerade?
Share of Search by month for Gatorade, Powerade, Lucozade, High5. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | Powerade | Lucozade | High5 | Riordan | SiS |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 18.9% | 8.5% | 8.5% | 0.93% | 0.01% |
| Nov 2025 | 64.2% | 19.2% | 7.1% | 8.6% | 0.94% | <0.01% |
| Dec 2025 | 64.2% | 19.2% | 8.6% | 7.1% | 0.94% | <0.01% |
| Jan 2026 | 63.1% | 18.9% | 8.4% | 8.4% | 1.1% | <0.01% |
| Feb 2026 | 64.2% | 19.2% | 8.6% | 7.1% | 0.94% | 0.01% |
| Mar 2026 | 65.9% | 19.8% | 7.3% | 6% | 0.98% | <0.01% |
| Apr 2026 | 65.9% | 19.8% | 7.3% | 6% | 0.98% | <0.01% |
| May 2026 | 63.2% | 23.2% | 6.9% | 5.7% | 0.93% | <0.01% |
| Jun 2026 | 60.1% | 27.1% | 6.6% | 5.4% | 0.73% | <0.01% |
| Jul 2026 | 60.1% | 27.1% | 6.6% | 5.4% | 0.73% | <0.01% |
| Aug 2026 | 63.3% | 23.3% | 7% | 5.7% | 0.77% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 1M | 0% | +3.1 points | |
| 2, held 2nd | 23.3% | 368K | -18.2% | -3.8 points | |
| 3, held 3rd | 7% | 110K | 0% | +0.3 points | |
| 4, held 4th | 5.7% | 90.5K | 0% | +0.3 points | |
| 5, held 5th | 0.77% | 12.1K | 0% | 0 points | |
| 6, held 6th | <0.01% | 90 | -18.2% | 0 points |
1.
Gatorade63.3%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.
2.
Powerade23.3%
Held 2nd. 368K estimated branded searches, -18.2% vs prior month. Share -3.8 points.
3.
Lucozade
7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
High55.7%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.Riordan
0.77%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
SiS<0.01%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Powerade and its closest rivals
How has branded search demand for Powerade changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Powerade worldwide rose from 246K to 368K.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide increased from 18.9% to 23.3%.
- Across the 11 months ending August 2026, Powerade’s estimated Share of Search among isotonic drink brands worldwide peaked at 27.1% in June 2026 and was lowest at 18.9% in January 2026.
How did search popularity change for isotonic drink brands worldwide in August 2026?
4 changes
In August 2026, Gatorade gained estimated Share of Search among isotonic drink brands worldwide, from 60.1% to 63.3%.
In August 2026, Powerade lost estimated Share of Search among isotonic drink brands worldwide, from 27.1% to 23.3%.
Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
Estimated monthly branded searches for High5 worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.
Where does Powerade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sports drink brands | 2nd of 5 | 22.9% | Show ranking |
| Isotonic drink brands | 2nd of 6 | 23.3% | Shown above |
How is Powerade measured?
Brandwave collects information about searches that people make online using Powerade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- powerade
Who owns Powerade?
Powerade is owned by The Coca-Cola Company. Brandwave also tracks Coca-Cola, Fuze Tea and Pump, owned by the same company, worldwide.
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Is Powerade your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.