How popular isFranklin in search?
In September 2026, there were an estimated 18.7K branded searches for Franklin worldwide which is up 30.2% over the last 12 months. Franklin holds 0.4% estimated Share of Search among submersible pump brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which submersible pump brands compete with Franklin?
Share of Search by month for Grundfos, DAB, Franklin. The figures are in the table below the chart.
View monthly share of search table
| Month | Grundfos | DAB | Franklin |
|---|---|---|---|
| Oct 2025 | 92.8% | 6.8% | 0.41% |
| Nov 2025 | 91.4% | 8.2% | 0.4% |
| Dec 2025 | 92.8% | 6.8% | 0.33% |
| Jan 2026 | 93% | 6.6% | 0.33% |
| Feb 2026 | 91.6% | 8% | 0.4% |
| Mar 2026 | 91.3% | 8.2% | 0.49% |
| Apr 2026 | 91.6% | 8% | 0.4% |
| May 2026 | 91.5% | 8.1% | 0.4% |
| Jun 2026 | 91.5% | 8.1% | 0.4% |
| Jul 2026 | 89.8% | 9.6% | 0.59% |
| Aug 2026 | 91.1% | 8.4% | 0.49% |
| Sep 2026 | 91.5% | 8.1% | 0.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 165K | +22.2% | +0.3 points | |
| 2, held 2nd | 8.1% | 14.7K | +18.3% | -0.2 points | |
| 3, held 3rd | 0.4% | 720 | 0% | -0.1 points |
Compare search popularity between Franklin and its closest rivals
How has branded search demand for Franklin changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Franklin worldwide rose from 14.4K to 18.7K.
- Across the 12 months ending September 2026, Franklin’s estimated Share of Search among submersible pump brands worldwide held steady, from 0.41% to 0.4%.
How did search popularity change for submersible pump brands worldwide in September 2026?
2 changes

Estimated monthly branded searches for Franklin worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

Estimated monthly branded searches for Grundfos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Franklin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Submersible pump brands | 3rd of 3 | 0.4% | Shown above |
| Pickleball brands | 3rd of 5 | 18.1% | Show ranking |
| Pickleball paddles | 2nd of 6 | 22.9% | Show ranking |
| Pickleball balls brands | 1st of 4 | 45.2% | Show ranking |
| Stud finder brands | 2nd of 5 | 39.3% | Show ranking |
How is Franklin measured?
Brandwave collects information about searches that people make online using Franklin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- franklin pickleball
- franklin stud finder
- franklin submersible pump
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Is Franklin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.
