Franklin vs Zircon:Which is more popular by branded search?
In August 2026, Zircon had more branded searches than Franklin among stud finder brands worldwide. Zircon was estimated to have 110K branded searches compared to Franklin’s 9.9K, and held a 15.8% Share of Search versus Franklin’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Franklin or Zircon?
Compare the stud finder brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zircon, Franklin. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Bosch | Zircon | Franklin | CH Hanson | Studpop |
|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 36.2% | 19.2% | 1.4% | 0.15% | 0.05% |
| Nov 2025 | 45.7% | 31.8% | 20.4% | 1.8% | 0.16% | 0.06% |
| Dec 2025 | 48.7% | 27.7% | 21.8% | 1.6% | 0.14% | 0.05% |
| Jan 2026 | 50.3% | 28.7% | 18.4% | 2.5% | 0.15% | 0.05% |
| Feb 2026 | 58.6% | 22.4% | 17.5% | 1.3% | 0.14% | 0.04% |
| Mar 2026 | 60.6% | 23% | 14.8% | 1.3% | 0.13% | 0.04% |
| Apr 2026 | 55.7% | 25.9% | 16.7% | 1.5% | 0.13% | 0.05% |
| May 2026 | 55.8% | 25.9% | 16.7% | 1.5% | 0.13% | 0.06% |
| Jun 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.07% |
| Jul 2026 | 56% | 25.9% | 16.7% | 1.2% | 0.13% | 0.06% |
| Aug 2026 | 52.9% | 29.6% | 15.8% | 1.4% | 0.14% | 0.06% |
| Sep 2026 | — | — | — | — | — | — |
How has the Franklin and Zircon comparison changed over the last 12 months?
3 findings
- Zircon was ahead of Franklin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among stud finder brands worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Zircon’s estimated Share of Search among stud finder brands worldwide moved from 19.2% to 15.8%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for stud finder brands worldwide in August 2026?
2 changes
In August 2026, Zircon lost estimated Share of Search among stud finder brands worldwide, from 16.7% to 15.8%.
Estimated monthly branded searches for Franklin worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Franklin’s and Zircon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.