Brandwave

Franklin vs Grundfos:Which is searched more?

In September 2026, Grundfos had more branded searches than Franklin among submersible pump brands worldwide. Grundfos was estimated to have 165K branded searches compared to Franklin’s 720, and held a 91.5% Share of Search versus Franklin’s 0.4%. These are worldwide searches for English-language branded terms.

Share of Search among submersible pump brands worldwide in September 2026Which is more popular in search, Franklin or Grundfos?
Franklin0.4%720 searches
vs
Grundfos91.5%165K searches

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Which is more popular in search, Franklin or Grundfos?

Compare the submersible pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Franklin and Grundfos among submersible pump brands worldwide, by month

Share of Search by month for Grundfos, Franklin. The figures are in the table below the chart.

View monthly share of search table
MonthGrundfosDABFranklin
Oct 202592.8%6.8%0.41%
Nov 202591.4%8.2%0.4%
Dec 202592.8%6.8%0.33%
Jan 202693%6.6%0.33%
Feb 202691.6%8%0.4%
Mar 202691.3%8.2%0.49%
Apr 202691.6%8%0.4%
May 202691.5%8.1%0.4%
Jun 202691.5%8.1%0.4%
Jul 202689.8%9.6%0.59%
Aug 202691.1%8.4%0.49%
Sep 202691.5%8.1%0.4%

How has the Franklin and Grundfos comparison changed over the last 12 months?

  • Grundfos was ahead of Franklin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Franklin’s estimated Share of Search among submersible pump brands worldwide moved from 0.41% to 0.4%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, Grundfos’ estimated Share of Search among submersible pump brands worldwide moved from 92.8% to 91.5%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for submersible pump brands worldwide in September 2026?

  1. Estimated monthly branded searches for Franklin worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  2. Estimated monthly branded searches for Grundfos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Other head-to-heads among submersible pump brands

How each brand is measured

Brandwave collects information about searches that people make online using Franklin’s and Grundfos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin

1 branded search term

  • franklin submersible pump

Grundfos

1 branded search term

  • grundfos

How the Brand Demand Index is measured

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