Brandwave

How popular isGrundfos in search?

In September 2026, there were an estimated 165K branded searches for Grundfos worldwide which is down 17.9% over the last 12 months. Grundfos holds 91.5% estimated Share of Search among submersible pump brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Grundfos91.5%
  2. DAB8.1%
  3. Franklin0.4%
Grundfos website (opens in a new tab)

Follow Grundfos and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which submersible pump brands compete with Grundfos?

Grundfos against submersible pump brands worldwide, by month

Share of Search by month for Grundfos, DAB. The figures are in the table below the chart.

View monthly share of search table
MonthGrundfosDABFranklin
Oct 202592.8%6.8%0.41%
Nov 202591.4%8.2%0.4%
Dec 202592.8%6.8%0.33%
Jan 202693%6.6%0.33%
Feb 202691.6%8%0.4%
Mar 202691.3%8.2%0.49%
Apr 202691.6%8%0.4%
May 202691.5%8.1%0.4%
Jun 202691.5%8.1%0.4%
Jul 202689.8%9.6%0.59%
Aug 202691.1%8.4%0.49%
Sep 202691.5%8.1%0.4%
  1. 1.Grundfos

    91.5%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  2. 2.DAB

    8.1%

    Held 2nd. 14.7K estimated branded searches, +18.3% vs prior month. Share -0.2 points.

  3. 3.Franklin

    0.4%

    Held 3rd. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Grundfos and its closest rivals

How has branded search demand for Grundfos changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grundfos worldwide fell from 201K to 165K.
  • Across the 12 months ending September 2026, Grundfos’ estimated Share of Search among submersible pump brands worldwide decreased from 92.8% to 91.5%.
  • Across the 12 months ending September 2026, Grundfos’ estimated Share of Search among submersible pump brands worldwide peaked at 93% in January 2026 and was lowest at 89.8% in July 2026.

How did search popularity change for submersible pump brands worldwide in September 2026?

  1. Estimated monthly branded searches for Franklin worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

  2. Estimated monthly branded searches for Grundfos worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Grundfos compete?

Grundfos is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water pump brands1st of 563.6%Show ranking
Water pumps1st of 485%Show ranking
Submersible pump brands1st of 391.5%Shown above

How is Grundfos measured?

Brandwave collects information about searches that people make online using Grundfos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grundfos

Do you work for Grundfos? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Grundfos your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.