Brandwave

Grundfos vs Wilo:Which is more popular by branded search?

In August 2026, Grundfos had more branded searches than Wilo among water pump brands worldwide. Grundfos was estimated to have 135K branded searches compared to Wilo’s 60.5K, and held a 26.2% Share of Search versus Wilo’s 11.7%. These are worldwide searches for English-language branded terms.

Share of Search among water pump brands worldwide in August 2026Which is more popular in search, Grundfos or Wilo?
Grundfos26.2%135K searches
vs
Wilo11.7%60.5K searches

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Which is more popular in search, Grundfos or Wilo?

Compare the water pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grundfos and Wilo among water pump brands worldwide, by month

Share of Search by month for Grundfos, Wilo. The figures are in the table below the chart.

View monthly share of search table
MonthDABGrundfosWiloOngaDavey
Oct 202550.8%33.9%12.5%2%0.74%
Nov 202559%26.5%11.9%1.9%0.71%
Dec 202555.4%30.4%11.1%2.2%0.81%
Jan 202655.7%30.4%11.2%1.8%0.82%
Feb 202655.4%30.4%11.1%2.2%0.81%
Mar 202654.2%29.7%13.3%2.2%0.65%
Apr 202654.2%29.7%13.3%2.2%0.65%
May 202655.2%30.3%11.1%2.7%0.66%
Jun 202655.5%30.4%11.2%2.2%0.66%
Jul 202658.8%26.4%11.8%2.4%0.7%
Aug 202658.5%26.2%11.7%2.9%0.7%
Sep 2026—————

How has the Grundfos and Wilo comparison changed over the last 12 months?

  • Grundfos was ahead of Wilo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Grundfos’ estimated Share of Search among water pump brands worldwide moved from 33.9% to 26.2%, and its estimated monthly branded searches moved from 201K to 135K.
  • Across the 11 months ending August 2026, Wilo’s estimated Share of Search among water pump brands worldwide moved from 12.5% to 11.7%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for water pump brands worldwide in August 2026?

  1. Estimated monthly branded searches for Grundfos worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  2. Estimated monthly branded searches for Wilo worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Grundfos’ and Wilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grundfos

1 branded search term

  • grundfos

Wilo

1 branded search term

  • wilo

How the Brand Demand Index is measured

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