Brandwave

How popular isWilo in search?

In August 2026, there were an estimated 60.5K branded searches for Wilo worldwide which is down 18.2% over the last 11 months. Wilo holds 11.7% estimated Share of Search among water pump brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. DAB58.5%
  2. Grundfos26.2%
  3. Wilo11.7%
  4. Onga2.9%
  5. Davey0.7%
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Which water pump brands compete with Wilo?

Wilo against water pump brands worldwide, by month

Share of Search by month for DAB, Grundfos, Wilo, Onga. The figures are in the table below the chart.

View monthly share of search table
MonthDABGrundfosWiloOngaDavey
Oct 202550.8%33.9%12.5%2%0.74%
Nov 202559%26.5%11.9%1.9%0.71%
Dec 202555.4%30.4%11.1%2.2%0.81%
Jan 202655.7%30.4%11.2%1.8%0.82%
Feb 202655.4%30.4%11.1%2.2%0.81%
Mar 202654.2%29.7%13.3%2.2%0.65%
Apr 202654.2%29.7%13.3%2.2%0.65%
May 202655.2%30.3%11.1%2.7%0.66%
Jun 202655.5%30.4%11.2%2.2%0.66%
Jul 202658.8%26.4%11.8%2.4%0.7%
Aug 202658.5%26.2%11.7%2.9%0.7%
Sep 2026—————
  1. 1.DAB

    58.5%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.Grundfos

    26.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Wilo

    11.7%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Onga

    2.9%

    Held 4th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  5. 5.Davey

    0.7%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Wilo and its closest rivals

How has branded search demand for Wilo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wilo worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Wilo’s estimated Share of Search among water pump brands worldwide decreased from 12.5% to 11.7%.
  • Across the 11 months ending August 2026, Wilo’s estimated Share of Search among water pump brands worldwide peaked at 13.3% in March 2026 and was lowest at 11.1% in May 2026.

How did search popularity change for water pump brands worldwide in August 2026?

  1. In August 2026, Onga gained estimated Share of Search among water pump brands worldwide, from 2.4% to 2.9%.

  2. Estimated monthly branded searches for Grundfos worldwide fell 32.8% over 11 measured months, from 201K to 135K in August 2026.

  3. Estimated monthly branded searches for Wilo worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  4. Estimated monthly branded searches for Davey worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.

How is Wilo measured?

Brandwave collects information about searches that people make online using Wilo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wilo

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How the Brand Demand Index is measured

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Is Wilo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.