Brandwave

WAYNE vs Wilo:Which is more popular?

In September 2026, Wilo had more branded searches than WAYNE among water pump brands worldwide. Wilo had about 60,500 branded searches, while WAYNE had 1,480. Wilo made up 19.9% of all water pump brand searches we track, and WAYNE accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about water pump brands, WAYNE appeared in one of the five answers and Wilo in none.

Among water pump brands worldwide in September 2026

Who do people search for more?

Wilo, about 41 searches for every 1 for WAYNE

Wilo 60.5K searchesWAYNE 1.5K searches

Who does AI mention more?

WAYNE, mentioned in 1 of 5 answers, Wilo in 0

WAYNE in 1 of 5Wilo in 0 of 5

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Top water pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WAYNE was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilo did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grundfos1st
  2. Goulds Water Technology2nd
  3. Franklin Electric3rd
  4. DAB4th
  5. Davey5th
  6. WAYNE6th
  7. Pedrollo7th
  8. Wilo–
  9. Onga–
  10. Lowara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goulds Water Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WAYNE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is WAYNE or Wilo more popular in search?

This chart shows how often people search Google for WAYNE and Wilo by name. Each line represents a brand's share of searches for all ten water pump brands we track, month by month, from English-language searches worldwide.

WAYNE and Wilo among water pump brands worldwide, by month

Share of searches by month for Wilo, WAYNE. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosWiloFranklin ElectricPedrolloOngaDABLowaraDaveyWAYNEGoulds Water Technology
Oct 202556.2%20.7%5.1%6.2%3.4%4.1%2.3%1.2%0.41%0.36%
Nov 202552%23.3%5.7%5.7%3.8%4.7%2.6%1.4%0.38%0.41%
Dec 202555.8%20.4%5%6.1%4.1%4.1%2.2%1.5%0.43%0.34%
Jan 202656.8%20.9%5.1%5.1%3.4%4.1%2.3%1.5%0.36%0.37%
Feb 202654.4%20%6%6%4%4.8%2.7%1.5%0.4%0.43%
Mar 202651.4%23%5.6%6.9%3.8%4.6%2.5%1.1%0.55%0.4%
Apr 202650.7%22.8%6.8%6.8%3.7%4.5%2.5%1.1%0.67%0.4%
May 202653.5%19.6%5.9%7.2%4.8%4.7%2.1%1.2%0.61%0.42%
Jun 202654.7%20%6%6%4%4.8%2.2%1.2%0.63%0.43%
Jul 202649%21.9%6.6%8%4.4%5.3%2.4%1.3%0.69%0.47%
Aug 202649.9%22.3%6.7%6.7%5.5%4.6%2%1.3%0.59%0.48%
Sep 202654.2%19.9%5.9%5.9%4.9%4.8%2.2%1.4%0.49%0.33%

How has the WAYNE and Wilo comparison changed over the last 12 months?

3 findings
  • Wilo was ahead of WAYNE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, WAYNE’s share of searches among water pump brands worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches held steady at 1.5K.
  • Across the 12 months ending September 2026, Wilo’s share of searches among water pump brands worldwide moved from 20.7% to 19.9%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for water pump brands worldwide in September 2026?

1 change
  1. In September 2026, Wilo lost share of searches among water pump brands worldwide, from 22.3% to 19.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using WAYNE’s and Wilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

WAYNE

2 branded search terms

  • wayne pump
  • wayne water pump

Wilo

1 branded search term

  • wilo

How the Brand Demand Index is measured

Other head-to-heads among water pump brands

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