Brandwave

How popular isFranklin Electric?

In September 2026, people searched for Franklin Electric by name about 18,100 times worldwide, about the same as the previous year. These searches made up 5.9% of all global water pump brand searches, placing Franklin Electric third out of ten brands. When we asked both ChatGPT and Google AI Overviews about water pump brands, Franklin Electric appeared in two of the five answers and was the third most recommended of the ten.

Search and AI answers in September 2026

Franklin Electric is the third most searched of 10 competitors and the third most recommended in AI answers.

  1. GrundfosShare of searches 54.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. WiloShare of searches 19.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Franklin ElectricShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. PedrolloShare of searches 5.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. OngaShare of searches 4.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+5 more

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Top water pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric is the third most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grundfos1st
  2. Goulds Water Technology2nd
  3. Franklin Electric3rd
  4. DAB4th
  5. Davey5th
  6. WAYNE6th
  7. Pedrollo7th
  8. Wilo–
  9. Onga–
  10. Lowara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goulds Water Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WAYNE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which water pump brands compete with Franklin Electric?

Franklin Electric against water pump brands worldwide, by month

Share of searches by month for Grundfos, Wilo, Franklin Electric, Pedrollo, Onga, DAB, Lowara. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosWiloFranklin ElectricPedrolloOngaDABLowaraDaveyWAYNEGoulds Water Technology
Oct 202556.2%20.7%5.1%6.2%3.4%4.1%2.3%1.2%0.41%0.36%
Nov 202552%23.3%5.7%5.7%3.8%4.7%2.6%1.4%0.38%0.41%
Dec 202555.8%20.4%5%6.1%4.1%4.1%2.2%1.5%0.43%0.34%
Jan 202656.8%20.9%5.1%5.1%3.4%4.1%2.3%1.5%0.36%0.37%
Feb 202654.4%20%6%6%4%4.8%2.7%1.5%0.4%0.43%
Mar 202651.4%23%5.6%6.9%3.8%4.6%2.5%1.1%0.55%0.4%
Apr 202650.7%22.8%6.8%6.8%3.7%4.5%2.5%1.1%0.67%0.4%
May 202653.5%19.6%5.9%7.2%4.8%4.7%2.1%1.2%0.61%0.42%
Jun 202654.7%20%6%6%4%4.8%2.2%1.2%0.63%0.43%
Jul 202649%21.9%6.6%8%4.4%5.3%2.4%1.3%0.69%0.47%
Aug 202649.9%22.3%6.7%6.7%5.5%4.6%2%1.3%0.59%0.48%
Sep 202654.2%19.9%5.9%5.9%4.9%4.8%2.2%1.4%0.49%0.33%

  1. 1.Grundfos

    54.2%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  2. 2.Wilo

    19.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Franklin Electric

    5.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Pedrollo

    5.9%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Onga

    4.9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.DAB

    4.8%

    Held 6th. 14.7K estimated branded searches, +18.3% vs prior month. Share +0.2 points.

  7. 7.Lowara

    2.2%

    Held 7th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Davey

    1.4%

    Held 8th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  9. 9.WAYNE

    0.49%

    Held 9th. 1.5K estimated branded searches, -6.9% vs prior month. Share -0.1 points.

  10. 10.Goulds Water Technology

    0.33%

    Held 10th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.

Compare popularity between Franklin Electric and its closest rivals

Every comparison with Franklin Electric

11 comparisons

How has branded search demand for Franklin Electric changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Franklin Electric worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide increased from 5.1% to 5.9%.
  • Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide peaked at 6.8% in April 2026 and was lowest at 5% in December 2025.
  • Across the 12 months ending September 2026, Franklin Electric rose from 4th to 3rd among water pump brands worldwide.

How did search popularity change for water pump brands worldwide in September 2026?

6 changes

  1. In September 2026, Grundfos gained share of searches among water pump brands worldwide, from 49.9% to 54.2%.

  2. In September 2026, Wilo lost share of searches among water pump brands worldwide, from 22.3% to 19.9%.

  3. In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%.

  4. In September 2026, Pedrollo lost share of searches among water pump brands worldwide, from 6.7% to 5.9%.

  5. In September 2026, Onga lost share of searches among water pump brands worldwide, from 5.5% to 4.9%.

  6. Estimated monthly branded searches for Goulds Water Technology worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Franklin Electric’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Franklin Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • franklin electric

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How the Brand Demand Index is measured

Where does Franklin Electric compete?

Franklin Electric is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water pump brands3rd of 105.9%Shown above
Submersible pump brands2nd of 58.4%Show ranking
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Is Franklin Electric your brand?

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