Brandwave

How popular isFranklin Electric?

In September 2026, people searched for Franklin Electric by name about 18,100 times worldwide, about the same as the previous year. These searches made up 8.4% of all global submersible pump brand searches, placing Franklin Electric second out of five brands. When we asked both ChatGPT and Google AI Overviews about submersible pump brands, Franklin Electric appeared in two of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Franklin Electric is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. GrundfosShare of searches 76.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Franklin ElectricShare of searches 8.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. DABShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Liberty PumpsShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. ZoellerShare of searches 2.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top submersible pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoeller1st
  2. Franklin Electric2nd
  3. Grundfos3rd
  4. Liberty Pumps4th
  5. DAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoeller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Pumps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grundfos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about submersible pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which submersible pump brands compete with Franklin Electric?

Franklin Electric against submersible pump brands worldwide, by month

Share of searches by month for Grundfos, Franklin Electric, DAB, Liberty Pumps, Zoeller. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosFranklin ElectricDABLiberty PumpsZoeller
Oct 202580.3%7.2%5.9%4%2.6%
Nov 202577%8.4%6.9%4.6%3.1%
Dec 202579.6%7.1%5.9%4.8%2.6%
Jan 202680.4%7.2%5.7%4%2.6%
Feb 202677.5%8.5%6.8%4.7%2.5%
Mar 202675.6%8.3%6.8%5.5%3.7%
Apr 202674.9%10.1%6.6%5.5%3%
May 202677.5%8.5%6.8%4.6%2.5%
Jun 202677%8.5%6.8%4.6%3.1%
Jul 202673.3%9.8%7.9%5.4%3.6%
Aug 202673.3%9.8%6.7%6.6%3.6%
Sep 202676.6%8.4%6.8%5.6%2.5%

  1. 1.Grundfos

    76.6%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  2. 2.Franklin Electric

    8.4%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.DAB

    6.8%

    Held 3rd. 14.7K estimated branded searches, +18.3% vs prior month. Share +0.1 points.

  4. 4.Liberty Pumps

    5.6%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Zoeller

    2.5%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

Compare popularity between Franklin Electric and its closest rivals

Every comparison with Franklin Electric

11 comparisons

How has branded search demand for Franklin Electric changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Franklin Electric worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide increased from 7.2% to 8.4%.
  • Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide peaked at 10.1% in April 2026 and was lowest at 7.1% in December 2025.

How did search popularity change for submersible pump brands worldwide in September 2026?

4 changes

  1. In September 2026, Grundfos gained share of searches among submersible pump brands worldwide, from 73.3% to 76.6%.

  2. In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%.

  3. In September 2026, Zoeller lost share of searches among submersible pump brands worldwide, from 3.6% to 2.5%.

  4. In September 2026, Liberty Pumps lost share of searches among submersible pump brands worldwide, from 6.6% to 5.6%.

How are Franklin Electric’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Franklin Electric’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • franklin electric

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How the Brand Demand Index is measured

Where does Franklin Electric compete?

Franklin Electric is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Water pump brands3rd of 105.9%Show ranking
Submersible pump brands2nd of 58.4%Shown above
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Is Franklin Electric your brand?

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