Franklin Electric vs Grundfos:Which is searched more?
In September 2026, Grundfos had more branded searches than Franklin Electric among water pump brands worldwide. Grundfos had about 165,000 branded searches, while Franklin Electric had 18,100. Grundfos made up 54.2% of all water pump brand searches we track, and Franklin Electric accounted for 5.9%. These are worldwide searches for English-language branded terms.
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Is Franklin Electric or Grundfos more popular in search?
Compare the water pump brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Grundfos, Franklin Electric. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grundfos | Wilo | Franklin Electric | Pedrollo | Onga | DAB | Lowara | Davey | WAYNE | Goulds Water Technology |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 20.7% | 5.1% | 6.2% | 3.4% | 4.1% | 2.3% | 1.2% | 0.41% | 0.36% |
| Nov 2025 | 52% | 23.3% | 5.7% | 5.7% | 3.8% | 4.7% | 2.6% | 1.4% | 0.38% | 0.41% |
| Dec 2025 | 55.8% | 20.4% | 5% | 6.1% | 4.1% | 4.1% | 2.2% | 1.5% | 0.43% | 0.34% |
| Jan 2026 | 56.8% | 20.9% | 5.1% | 5.1% | 3.4% | 4.1% | 2.3% | 1.5% | 0.36% | 0.37% |
| Feb 2026 | 54.4% | 20% | 6% | 6% | 4% | 4.8% | 2.7% | 1.5% | 0.4% | 0.43% |
| Mar 2026 | 51.4% | 23% | 5.6% | 6.9% | 3.8% | 4.6% | 2.5% | 1.1% | 0.55% | 0.4% |
| Apr 2026 | 50.7% | 22.8% | 6.8% | 6.8% | 3.7% | 4.5% | 2.5% | 1.1% | 0.67% | 0.4% |
| May 2026 | 53.5% | 19.6% | 5.9% | 7.2% | 4.8% | 4.7% | 2.1% | 1.2% | 0.61% | 0.42% |
| Jun 2026 | 54.7% | 20% | 6% | 6% | 4% | 4.8% | 2.2% | 1.2% | 0.63% | 0.43% |
| Jul 2026 | 49% | 21.9% | 6.6% | 8% | 4.4% | 5.3% | 2.4% | 1.3% | 0.69% | 0.47% |
| Aug 2026 | 49.9% | 22.3% | 6.7% | 6.7% | 5.5% | 4.6% | 2% | 1.3% | 0.59% | 0.48% |
| Sep 2026 | 54.2% | 19.9% | 5.9% | 5.9% | 4.9% | 4.8% | 2.2% | 1.4% | 0.49% | 0.33% |
How has the Franklin Electric and Grundfos comparison changed over the last 12 months?
3 findings
- Grundfos was ahead of Franklin Electric in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pump brands worldwide moved from 56.2% to 54.2%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for water pump brands worldwide in September 2026?
2 changes
In September 2026, Grundfos gained share of searches among water pump brands worldwide, from 49.9% to 54.2%.
In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Franklin Electric’s and Grundfos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Franklin Electric
1 branded search term
- franklin electric
Grundfos
1 branded search term
- grundfos
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