Grundfos vs Wilo:Which is more popular?
In September 2026, Grundfos had more branded searches than Wilo among water pump brands worldwide. Grundfos had about 165,000 branded searches, while Wilo had 60,500. Grundfos made up 54.2% of all water pump brand searches we track, and Wilo accounted for 19.9%. When we asked ChatGPT and Google AI Overviews about water pump brands, Grundfos appeared in three of the five answers and Wilo in none.
Who do people search for more?
Grundfos, about 3 searches for every 1 for Wilo
Who does AI mention more?
Grundfos, mentioned in 3 of 5 answers, Wilo in 0
Who does AI recommend more?
Grundfos, the only one of the two named
Follow Grundfos vs Wilo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wilo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Grundfos1st
- Goulds Water Technology2nd
- Franklin Electric3rd
DAB4th
Davey5th- WAYNE6th
Pedrollo7th
Wilo–
Onga–
Lowara–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Grundfos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Goulds Water Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DAB1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Davey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- WAYNE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Onga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lowara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water pump brands
5 answers
Asked ChatGPT
“Which water pump brand should I buy?”
Asked ChatGPT
“What are the best water pump brands?”
Asked ChatGPT
“What's the best water pump brand for home water pressure?”
Searched Google, AI Overview
“water pump for home”
Searched Google, AI Overview
“well water pump”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Grundfos or Wilo more popular in search?
This chart shows how often people search Google for Grundfos and Wilo by name. Each line represents a brand's share of searches for all ten water pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Grundfos, Wilo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grundfos | Wilo | Franklin Electric | Pedrollo | Onga | DAB | Lowara | Davey | WAYNE | Goulds Water Technology |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.2% | 20.7% | 5.1% | 6.2% | 3.4% | 4.1% | 2.3% | 1.2% | 0.41% | 0.36% |
| Nov 2025 | 52% | 23.3% | 5.7% | 5.7% | 3.8% | 4.7% | 2.6% | 1.4% | 0.38% | 0.41% |
| Dec 2025 | 55.8% | 20.4% | 5% | 6.1% | 4.1% | 4.1% | 2.2% | 1.5% | 0.43% | 0.34% |
| Jan 2026 | 56.8% | 20.9% | 5.1% | 5.1% | 3.4% | 4.1% | 2.3% | 1.5% | 0.36% | 0.37% |
| Feb 2026 | 54.4% | 20% | 6% | 6% | 4% | 4.8% | 2.7% | 1.5% | 0.4% | 0.43% |
| Mar 2026 | 51.4% | 23% | 5.6% | 6.9% | 3.8% | 4.6% | 2.5% | 1.1% | 0.55% | 0.4% |
| Apr 2026 | 50.7% | 22.8% | 6.8% | 6.8% | 3.7% | 4.5% | 2.5% | 1.1% | 0.67% | 0.4% |
| May 2026 | 53.5% | 19.6% | 5.9% | 7.2% | 4.8% | 4.7% | 2.1% | 1.2% | 0.61% | 0.42% |
| Jun 2026 | 54.7% | 20% | 6% | 6% | 4% | 4.8% | 2.2% | 1.2% | 0.63% | 0.43% |
| Jul 2026 | 49% | 21.9% | 6.6% | 8% | 4.4% | 5.3% | 2.4% | 1.3% | 0.69% | 0.47% |
| Aug 2026 | 49.9% | 22.3% | 6.7% | 6.7% | 5.5% | 4.6% | 2% | 1.3% | 0.59% | 0.48% |
| Sep 2026 | 54.2% | 19.9% | 5.9% | 5.9% | 4.9% | 4.8% | 2.2% | 1.4% | 0.49% | 0.33% |
How has the Grundfos and Wilo comparison changed over the last 12 months?
3 findings
- Grundfos was ahead of Wilo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Grundfos’ share of searches among water pump brands worldwide moved from 56.2% to 54.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Wilo’s share of searches among water pump brands worldwide moved from 20.7% to 19.9%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for water pump brands worldwide in September 2026?
2 changes
In September 2026, Grundfos gained share of searches among water pump brands worldwide, from 49.9% to 54.2%.
In September 2026, Wilo lost share of searches among water pump brands worldwide, from 22.3% to 19.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grundfos’ and Wilo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among water pump brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.