Brandwave

Franklin Electric vs Grundfos:Which is more popular?

In September 2026, Grundfos had more branded searches than Franklin Electric among water pump brands worldwide. Grundfos had about 165,000 branded searches, while Franklin Electric had 18,100. Grundfos made up 54.2% of all water pump brand searches we track, and Franklin Electric accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about water pump brands, Grundfos appeared in three of the five answers and Franklin Electric in two. Grundfos was mentioned before Franklin Electric in two out of three answers.

Among water pump brands worldwide in September 2026

Who do people search for more?

Grundfos, about 9 searches for every 1 for Franklin Electric

Grundfos 165K searchesFranklin Electric 18.1K searches

Who does AI mention more?

Grundfos, mentioned in 3 of 5 answers, Franklin Electric in 2

Grundfos in 3 of 5Franklin Electric in 2 of 5

Who does AI recommend more?

Grundfos, named ahead of Franklin Electric in 2 of 3 answers

Grundfos first in 2Franklin Electric first in 1

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Top water pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grundfos was listed before Franklin Electric in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grundfos1st
  2. Goulds Water Technology2nd
  3. Franklin Electric3rd
  4. DAB4th
  5. Davey5th
  6. WAYNE6th
  7. Pedrollo7th
  8. Wilo–
  9. Onga–
  10. Lowara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goulds Water Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WAYNE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Franklin Electric or Grundfos more popular in search?

This chart shows how often people search Google for Franklin Electric and Grundfos by name. Each line represents a brand's share of searches for all ten water pump brands we track, month by month, from English-language searches worldwide.

Franklin Electric and Grundfos among water pump brands worldwide, by month

Share of searches by month for Grundfos, Franklin Electric. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosWiloFranklin ElectricPedrolloOngaDABLowaraDaveyWAYNEGoulds Water Technology
Oct 202556.2%20.7%5.1%6.2%3.4%4.1%2.3%1.2%0.41%0.36%
Nov 202552%23.3%5.7%5.7%3.8%4.7%2.6%1.4%0.38%0.41%
Dec 202555.8%20.4%5%6.1%4.1%4.1%2.2%1.5%0.43%0.34%
Jan 202656.8%20.9%5.1%5.1%3.4%4.1%2.3%1.5%0.36%0.37%
Feb 202654.4%20%6%6%4%4.8%2.7%1.5%0.4%0.43%
Mar 202651.4%23%5.6%6.9%3.8%4.6%2.5%1.1%0.55%0.4%
Apr 202650.7%22.8%6.8%6.8%3.7%4.5%2.5%1.1%0.67%0.4%
May 202653.5%19.6%5.9%7.2%4.8%4.7%2.1%1.2%0.61%0.42%
Jun 202654.7%20%6%6%4%4.8%2.2%1.2%0.63%0.43%
Jul 202649%21.9%6.6%8%4.4%5.3%2.4%1.3%0.69%0.47%
Aug 202649.9%22.3%6.7%6.7%5.5%4.6%2%1.3%0.59%0.48%
Sep 202654.2%19.9%5.9%5.9%4.9%4.8%2.2%1.4%0.49%0.33%

How has the Franklin Electric and Grundfos comparison changed over the last 12 months?

3 findings

How did search popularity change for water pump brands worldwide in September 2026?

2 changes

  1. In September 2026, Grundfos gained share of searches among water pump brands worldwide, from 49.9% to 54.2%.

  2. In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Franklin Electric’s and Grundfos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin Electric

1 branded search term

  • franklin electric

Grundfos

1 branded search term

  • grundfos

How the Brand Demand Index is measured

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