Brandwave

Franklin Electric vs WAYNE:Which is more popular?

In September 2026, Franklin Electric had more branded searches than WAYNE among water pump brands worldwide. Franklin Electric had about 18,100 branded searches, while WAYNE had 1,480. Franklin Electric made up 5.9% of all water pump brand searches we track, and WAYNE accounted for 0.49%. When we asked ChatGPT and Google AI Overviews about water pump brands, Franklin Electric appeared in two of the five answers and WAYNE in one. Franklin Electric was mentioned before WAYNE in every answer that named either.

Among water pump brands worldwide in September 2026

Who do people search for more?

Franklin Electric, about 12 searches for every 1 for WAYNE

Franklin Electric 18.1K searchesWAYNE 1.5K searches

Who does AI mention more?

Franklin Electric, mentioned in 2 of 5 answers, WAYNE in 1

Franklin Electric in 2 of 5WAYNE in 1 of 5

Who does AI recommend more?

Franklin Electric, named ahead of WAYNE in 2 of 2 answers

Franklin Electric first in 2WAYNE never first

Follow Franklin Electric vs WAYNE and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top water pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WAYNE was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Franklin Electric was listed before WAYNE in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grundfos1st
  2. Goulds Water Technology2nd
  3. Franklin Electric3rd
  4. DAB4th
  5. Davey5th
  6. WAYNE6th
  7. Pedrollo7th
  8. Wilo–
  9. Onga–
  10. Lowara–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Goulds Water Technology3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Davey1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WAYNE1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wilo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Onga0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Franklin Electric or WAYNE more popular in search?

This chart shows how often people search Google for Franklin Electric and WAYNE by name. Each line represents a brand's share of searches for all ten water pump brands we track, month by month, from English-language searches worldwide.

Franklin Electric and WAYNE among water pump brands worldwide, by month

Share of searches by month for Franklin Electric, WAYNE. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosWiloFranklin ElectricPedrolloOngaDABLowaraDaveyWAYNEGoulds Water Technology
Oct 202556.2%20.7%5.1%6.2%3.4%4.1%2.3%1.2%0.41%0.36%
Nov 202552%23.3%5.7%5.7%3.8%4.7%2.6%1.4%0.38%0.41%
Dec 202555.8%20.4%5%6.1%4.1%4.1%2.2%1.5%0.43%0.34%
Jan 202656.8%20.9%5.1%5.1%3.4%4.1%2.3%1.5%0.36%0.37%
Feb 202654.4%20%6%6%4%4.8%2.7%1.5%0.4%0.43%
Mar 202651.4%23%5.6%6.9%3.8%4.6%2.5%1.1%0.55%0.4%
Apr 202650.7%22.8%6.8%6.8%3.7%4.5%2.5%1.1%0.67%0.4%
May 202653.5%19.6%5.9%7.2%4.8%4.7%2.1%1.2%0.61%0.42%
Jun 202654.7%20%6%6%4%4.8%2.2%1.2%0.63%0.43%
Jul 202649%21.9%6.6%8%4.4%5.3%2.4%1.3%0.69%0.47%
Aug 202649.9%22.3%6.7%6.7%5.5%4.6%2%1.3%0.59%0.48%
Sep 202654.2%19.9%5.9%5.9%4.9%4.8%2.2%1.4%0.49%0.33%

How has the Franklin Electric and WAYNE comparison changed over the last 12 months?

3 findings
  • Franklin Electric was ahead of WAYNE in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Franklin Electric’s share of searches among water pump brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 18.1K.
  • Across the 12 months ending September 2026, WAYNE’s share of searches among water pump brands worldwide moved from 0.41% to 0.49%, and its estimated monthly branded searches held steady at 1.5K.

How did search popularity change for water pump brands worldwide in September 2026?

1 change

  1. In September 2026, Franklin Electric lost share of searches among water pump brands worldwide, from 6.7% to 5.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Franklin Electric’s and WAYNE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Franklin Electric

1 branded search term

  • franklin electric

WAYNE

2 branded search terms

  • wayne pump
  • wayne water pump

How the Brand Demand Index is measured

Other head-to-heads among water pump brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free