DAB vs Franklin Electric:Which is more popular?
In September 2026, Franklin Electric had more branded searches than DAB among submersible pump brands worldwide. Franklin Electric had about 18,100 branded searches, while DAB had 14,700. Franklin Electric made up 8.4% of all submersible pump brand searches we track, and DAB accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about submersible pump brands, Franklin Electric appeared in two of the five answers and DAB in none.
Who do people search for more?
Franklin Electric, about 23% more searches than DAB
Who does AI mention more?
Franklin Electric, mentioned in 2 of 5 answers, DAB in 0
Who does AI recommend more?
Franklin Electric, the only one of the two named
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Top submersible pump brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Franklin Electric was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DAB did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Zoeller1st
- Franklin Electric2nd
Grundfos3rd
Liberty Pumps4th
DAB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zoeller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Pumps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Grundfos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- DAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about submersible pump brands
5 answers
Asked ChatGPT
“Which submersible pump brand should I buy?”
Asked ChatGPT
“What are the best submersible pump brands?”
Asked ChatGPT
“What's the best submersible pump brand for water removal?”
Searched Google, AI Overview
“submersible water pump”
Searched Google, AI Overview
“sump pump”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is DAB or Franklin Electric more popular in search?
This chart shows how often people search Google for DAB and Franklin Electric by name. Each line represents a brand's share of searches for all five submersible pump brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Franklin Electric, DAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Grundfos | Franklin Electric | DAB | Liberty Pumps | Zoeller |
|---|---|---|---|---|---|
| Oct 2025 | 80.3% | 7.2% | 5.9% | 4% | 2.6% |
| Nov 2025 | 77% | 8.4% | 6.9% | 4.6% | 3.1% |
| Dec 2025 | 79.6% | 7.1% | 5.9% | 4.8% | 2.6% |
| Jan 2026 | 80.4% | 7.2% | 5.7% | 4% | 2.6% |
| Feb 2026 | 77.5% | 8.5% | 6.8% | 4.7% | 2.5% |
| Mar 2026 | 75.6% | 8.3% | 6.8% | 5.5% | 3.7% |
| Apr 2026 | 74.9% | 10.1% | 6.6% | 5.5% | 3% |
| May 2026 | 77.5% | 8.5% | 6.8% | 4.6% | 2.5% |
| Jun 2026 | 77% | 8.5% | 6.8% | 4.6% | 3.1% |
| Jul 2026 | 73.3% | 9.8% | 7.9% | 5.4% | 3.6% |
| Aug 2026 | 73.3% | 9.8% | 6.7% | 6.6% | 3.6% |
| Sep 2026 | 76.6% | 8.4% | 6.8% | 5.6% | 2.5% |
How has the DAB and Franklin Electric comparison changed over the last 12 months?
3 findings
- Franklin Electric was ahead of DAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DAB’s share of searches among submersible pump brands worldwide moved from 5.9% to 6.8%, and its estimated monthly branded searches moved from 14.8K to 14.7K.
- Across the 12 months ending September 2026, Franklin Electric’s share of searches among submersible pump brands worldwide moved from 7.2% to 8.4%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for submersible pump brands worldwide in September 2026?
1 change
In September 2026, Franklin Electric lost share of searches among submersible pump brands worldwide, from 9.8% to 8.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using DAB’s and Franklin Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DAB
4 branded search terms
- dab pump
- dab submersible pump
- dab water
- dab water pump
Franklin Electric
1 branded search term
- franklin electric
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