Brandwave

Grundfos vs Liberty Pumps:Which is more popular?

In September 2026, Grundfos had more branded searches than Liberty Pumps among submersible pump brands worldwide. Grundfos had about 165,000 branded searches, while Liberty Pumps had 12,100. Grundfos made up 76.6% of all submersible pump brand searches we track, and Liberty Pumps accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about submersible pump brands, Liberty Pumps appeared in two of the five answers and Grundfos in one. Liberty Pumps was mentioned before Grundfos in two out of three answers.

Among submersible pump brands worldwide in September 2026

Who do people search for more?

Grundfos, about 14 searches for every 1 for Liberty Pumps

Grundfos 165K searchesLiberty Pumps 12.1K searches

Who does AI mention more?

Liberty Pumps, mentioned in 2 of 5 answers, Grundfos in 1

Liberty Pumps in 2 of 5Grundfos in 1 of 5

Who does AI recommend more?

Liberty Pumps, named ahead of Grundfos in 2 of 3 answers

Liberty Pumps first in 2Grundfos first in 1

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Top submersible pump brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Liberty Pumps was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Grundfos was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Liberty Pumps was listed before Grundfos in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zoeller1st
  2. Franklin Electric2nd
  3. Grundfos3rd
  4. Liberty Pumps4th
  5. DAB–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zoeller3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Franklin Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Pumps2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grundfos1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about submersible pump brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Grundfos or Liberty Pumps more popular in search?

This chart shows how often people search Google for Grundfos and Liberty Pumps by name. Each line represents a brand's share of searches for all five submersible pump brands we track, month by month, from English-language searches worldwide.

Grundfos and Liberty Pumps among submersible pump brands worldwide, by month

Share of searches by month for Grundfos, Liberty Pumps. The figures are in the table below the chart.

View monthly share of searches table
MonthGrundfosFranklin ElectricDABLiberty PumpsZoeller
Oct 202580.3%7.2%5.9%4%2.6%
Nov 202577%8.4%6.9%4.6%3.1%
Dec 202579.6%7.1%5.9%4.8%2.6%
Jan 202680.4%7.2%5.7%4%2.6%
Feb 202677.5%8.5%6.8%4.7%2.5%
Mar 202675.6%8.3%6.8%5.5%3.7%
Apr 202674.9%10.1%6.6%5.5%3%
May 202677.5%8.5%6.8%4.6%2.5%
Jun 202677%8.5%6.8%4.6%3.1%
Jul 202673.3%9.8%7.9%5.4%3.6%
Aug 202673.3%9.8%6.7%6.6%3.6%
Sep 202676.6%8.4%6.8%5.6%2.5%

How has the Grundfos and Liberty Pumps comparison changed over the last 12 months?

3 findings

How did search popularity change for submersible pump brands worldwide in September 2026?

2 changes
  1. In September 2026, Grundfos gained share of searches among submersible pump brands worldwide, from 73.3% to 76.6%.

  2. In September 2026, Liberty Pumps lost share of searches among submersible pump brands worldwide, from 6.6% to 5.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grundfos’ and Liberty Pumps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grundfos

1 branded search term

  • grundfos

Liberty Pumps

1 branded search term

  • liberty pumps

How the Brand Demand Index is measured

Other head-to-heads among submersible pump brands

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