Brandwave

How popular isFetch in search?

In September 2026, there were an estimated 81.9K branded searches for Fetch worldwide which is up 19.7% over the last 12 months. Fetch holds 0.05% estimated Share of Search among cat insurance brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lemonade61%
  2. Direct Line38.1%
  3. Bupa0.87%
  4. Fetch0.05%
Fetch website (opens in a new tab)

Follow Fetch and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which cat insurance brands compete with Fetch?

Fetch against cat insurance brands worldwide, by month

Share of Search by month for Lemonade, Direct Line, Fetch. The figures are in the table below the chart.

View monthly share of search table
MonthLemonadeDirect LineBupaFetch
Oct 202559.9%39.3%0.74%0.05%
Nov 202561.2%37.9%0.86%0.05%
Dec 202564%35%0.81%0.13%
Jan 202663.4%35.7%0.82%0.06%
Feb 202661.8%37.2%0.87%0.14%
Mar 202666%33.2%0.76%0.04%
Apr 202662%37.2%0.7%0.05%
May 202668.9%30.5%0.58%0.04%
Jun 202670.8%28.6%0.53%0.03%
Jul 202671.4%28.1%0.53%0.04%
Aug 202663.4%35.9%0.66%0.04%
Sep 202661%38.1%0.87%0.05%

  1. 1.Lemonade

    61%

    Held 1st. 252K estimated branded searches, -9.4% vs prior month. Share -2.4 points.

  2. 2.Direct Line

    38.1%

    Held 2nd. 157K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Bupa

    0.87%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  4. 4.Fetch

    0.05%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Fetch and its closest rivals

Every comparison with Fetch

How has branded search demand for Fetch changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fetch worldwide rose from 68.4K to 81.9K.
  • Across the 12 months ending September 2026, Fetch’s estimated Share of Search among cat insurance brands worldwide held steady at 0.05%.

How did search popularity change for cat insurance brands worldwide in September 2026?

  1. In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%.

  2. In September 2026, Lemonade lost estimated Share of Search among cat insurance brands worldwide, from 63.4% to 61%.

  3. Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Where does Fetch compete?

Fetch is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet insurance brands5th of 60.04%Show ranking
Pet insurance providers3rd of 516.4%Show ranking
Cat insurance brands4th of 40.05%Shown above
Pet boarding services5th of 5<0.01%Show ranking
Dog walking apps5th of 60.5%Show ranking

How is Fetch measured?

Brandwave collects information about searches that people make online using Fetch’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • dog insurance fetch
  • fetch cat insurance
  • fetch dog insurance
  • fetch dog walking
  • fetch insurance
  • fetch pet boarding
  • fetch pet insurance
  • pet insurance fetch

Do you work for Fetch? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Fetch your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free