Brandwave

How popular isBupa in search?

In September 2026, there were an estimated 3.7K branded searches for Bupa worldwide which is up 23.3% over the last 12 months. Bupa holds 0.87% estimated Share of Search among cat insurance brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Lemonade61%
  2. Direct Line38.1%
  3. Bupa0.87%
  4. Fetch0.05%
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Which cat insurance brands compete with Bupa?

Bupa against cat insurance brands worldwide, by month

Share of Search by month for Lemonade, Direct Line, Bupa. The figures are in the table below the chart.

View monthly share of search table
MonthLemonadeDirect LineBupaFetch
Oct 202559.9%39.3%0.74%0.05%
Nov 202561.2%37.9%0.86%0.05%
Dec 202564%35%0.81%0.13%
Jan 202663.4%35.7%0.82%0.06%
Feb 202661.8%37.2%0.87%0.14%
Mar 202666%33.2%0.76%0.04%
Apr 202662%37.2%0.7%0.05%
May 202668.9%30.5%0.58%0.04%
Jun 202670.8%28.6%0.53%0.03%
Jul 202671.4%28.1%0.53%0.04%
Aug 202663.4%35.9%0.66%0.04%
Sep 202661%38.1%0.87%0.05%

  1. 1.Lemonade

    61%

    Held 1st. 252K estimated branded searches, -9.4% vs prior month. Share -2.4 points.

  2. 2.Direct Line

    38.1%

    Held 2nd. 157K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Bupa

    0.87%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  4. 4.Fetch

    0.05%

    Held 4th. 210 estimated branded searches, +23.5% vs prior month. Share 0 points.

Compare search popularity between Bupa and its closest rivals

Every comparison with Bupa

How has branded search demand for Bupa changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bupa worldwide rose from 3K to 3.7K.
  • Across the 12 months ending September 2026, Bupa’s estimated Share of Search among cat insurance brands worldwide held steady, from 0.74% to 0.87%.

How did search popularity change for cat insurance brands worldwide in September 2026?

  1. In September 2026, Direct Line gained estimated Share of Search among cat insurance brands worldwide, from 35.9% to 38.1%.

  2. In September 2026, Lemonade lost estimated Share of Search among cat insurance brands worldwide, from 63.4% to 61%.

  3. Estimated monthly branded searches for Bupa worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

Where does Bupa compete?

Bupa is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Health insurance brands6th of 60.14%Show ranking
Cat insurance brands3rd of 40.87%Shown above
Income protection brands3rd of 30.11%Show ranking

How is Bupa measured?

Brandwave collects information about searches that people make online using Bupa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • bupa health
  • bupa income protection

Do you work for Bupa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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