Aviva vs Bupa:Which is searched more?
In September 2026, Aviva had more branded searches than Bupa among income protection brands worldwide. Aviva was estimated to have 49.5K branded searches compared to Bupa’s 110, and held a 49.9% Share of Search versus Bupa’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aviva or Bupa?
Compare the income protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aviva, Bupa. The figures are in the table below the chart.
View monthly share of search table
| Month | Aviva | MetLife | Bupa |
|---|---|---|---|
| Oct 2025 | 49.9% | 49.9% | 0.11% |
| Nov 2025 | 44.9% | 54.9% | 0.16% |
| Dec 2025 | 45% | 54.9% | 0.1% |
| Jan 2026 | 44.9% | 54.9% | 0.13% |
| Feb 2026 | 44.9% | 54.9% | 0.16% |
| Mar 2026 | 49.9% | 49.9% | 0.14% |
| Apr 2026 | 49.9% | 49.9% | 0.11% |
| May 2026 | 49.9% | 49.9% | 0.11% |
| Jun 2026 | 45% | 54.9% | 0.1% |
| Jul 2026 | 44.9% | 54.9% | 0.12% |
| Aug 2026 | 50% | 50% | 0.09% |
| Sep 2026 | 49.9% | 49.9% | 0.11% |
How has the Aviva and Bupa comparison changed over the last 12 months?
3 findings
- Aviva was ahead of Bupa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aviva’s estimated Share of Search among income protection brands worldwide held steady at 49.9%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Bupa’s estimated Share of Search among income protection brands worldwide held steady at 0.11%, and its estimated monthly branded searches held steady at 110.
How did search popularity change for income protection brands worldwide in September 2026?
0 changes
Neither Aviva nor Bupa moved beyond provider rounding among income protection brands in September 2026.
Other head-to-heads among income protection brands
How each brand is measured
Brandwave collects information about searches that people make online using Aviva’s and Bupa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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