Brandwave

Income protection brands:Which are searched most?

Aviva and MetLife share the highest estimated Share of Search among income protection brands worldwide, at 48.2% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aviva48.2%
  2. MetLife48.2%
  3. Bupa3.5%

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Share of SearchLeaderboard

Compare the income protection brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among income protection brands worldwide, by month

Share of Search by month for Aviva, MetLife, Bupa. The figures are in the table below the chart.

View monthly share of search table
MonthAvivaMetLifeBupa
Oct 202548.6%48.6%2.8%
Nov 202543.6%53.3%3.1%
Dec 202543.6%53.3%3.1%
Jan 202643.6%53.3%3.2%
Feb 202643.3%52.9%3.8%
Mar 202648.2%48.2%3.5%
Apr 202648.6%48.6%2.8%
May 202648.6%48.6%2.8%
Jun 202643.6%53.3%3.1%
Jul 202643.6%53.3%3.1%
Aug 202648.6%48.6%2.8%
Sep 202648.2%48.2%3.5%

This month’s ranking, September 2026

  1. 1.Aviva

    48.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.MetLife

    48.2%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Bupa

    3.5%

    Held 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among income protection brands worldwide?

Aviva and MetLife share the highest estimated Share of Search among income protection brands worldwide, at 48.2% in September 2026.

Global income protection brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aviva48.6% → 48.2%48.6%Oct 202543.3%Feb 20261st
MetLife48.6% → 48.2%53.3%Nov 202548.2%Mar 20262nd
Bupa2.8% → 3.5%3.8%Feb 20262.8%Oct 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Bupa’s estimated Share of Search among income protection brands worldwide increased from 2.8% to 3.5%.
  • Across the 12 months ending September 2026, Aviva’s estimated Share of Search among income protection brands worldwide peaked at 48.6% in October 2025 and was lowest at 43.3% in February 2026.
  • Across the 12 months ending September 2026, MetLife’s estimated Share of Search among income protection brands worldwide peaked at 53.3% in November 2025 and was lowest at 48.2% in March 2026.
  • Across the 12 months ending September 2026, Bupa’s estimated Share of Search among income protection brands worldwide peaked at 3.8% in February 2026 and was lowest at 2.8% in October 2025.
  • Across the 12 months ending September 2026, Aviva and MetLife held steady: their estimated Share of Search among income protection brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for income protection brands worldwide in September 2026?

  1. In September 2026, Bupa gained estimated Share of Search among income protection brands worldwide, from 2.8% to 3.5%.

How the Brand Demand Index is measured

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