Brandwave

How popular isMetLife in search?

In September 2026, there were an estimated 49.5K branded searches for MetLife worldwide which held steady over the last 12 months. MetLife holds 49.9% estimated Share of Search among income protection brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aviva49.9%
  2. MetLife49.9%
  3. Bupa0.11%
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Which income protection brands compete with MetLife?

MetLife against income protection brands worldwide, by month

Share of Search by month for Aviva, MetLife. The figures are in the table below the chart.

View monthly share of search table
MonthAvivaMetLifeBupa
Oct 202549.9%49.9%0.11%
Nov 202544.9%54.9%0.16%
Dec 202545%54.9%0.1%
Jan 202644.9%54.9%0.13%
Feb 202644.9%54.9%0.16%
Mar 202649.9%49.9%0.14%
Apr 202649.9%49.9%0.11%
May 202649.9%49.9%0.11%
Jun 202645%54.9%0.1%
Jul 202644.9%54.9%0.12%
Aug 202650%50%0.09%
Sep 202649.9%49.9%0.11%

  1. 1.Aviva

    49.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MetLife

    49.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bupa

    0.11%

    Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between MetLife and its closest rivals

Every comparison with MetLife

How has branded search demand for MetLife changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MetLife worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, MetLife’s estimated Share of Search among income protection brands worldwide peaked at 54.9% in December 2025 and was lowest at 49.9% in March 2026.

How did search popularity change for income protection brands worldwide in September 2026?

  1. MetLife’s estimated Share of Search among income protection brands worldwide has lost ground for 3 months in a row, from 54.9% to 49.9% in September 2026.

Where does MetLife compete?

MetLife is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Life insurance brands5th of 67.3%Show ranking
Income protection brands2nd of 349.9%Shown above

How is MetLife measured?

Brandwave collects information about searches that people make online using MetLife’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • metlife insurance

Do you work for MetLife? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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