Brandwave

How popular isAviva in search?

In September 2026, there were an estimated 49.5K branded searches for Aviva worldwide which held steady over the last 12 months. Aviva holds 49.9% estimated Share of Search among income protection brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Aviva49.9%
  2. MetLife49.9%
  3. Bupa0.11%
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Which income protection brands compete with Aviva?

Aviva against income protection brands worldwide, by month

Share of Search by month for Aviva, MetLife. The figures are in the table below the chart.

View monthly share of search table
MonthAvivaMetLifeBupa
Oct 202549.9%49.9%0.11%
Nov 202544.9%54.9%0.16%
Dec 202545%54.9%0.1%
Jan 202644.9%54.9%0.13%
Feb 202644.9%54.9%0.16%
Mar 202649.9%49.9%0.14%
Apr 202649.9%49.9%0.11%
May 202649.9%49.9%0.11%
Jun 202645%54.9%0.1%
Jul 202644.9%54.9%0.12%
Aug 202650%50%0.09%
Sep 202649.9%49.9%0.11%

  1. 1.Aviva

    49.9%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.MetLife

    49.9%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bupa

    0.11%

    Held 3rd. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Aviva and its closest rivals

Every comparison with Aviva

How has branded search demand for Aviva changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Aviva worldwide held steady at 49.5K.
  • Across the 12 months ending September 2026, Aviva’s estimated Share of Search among income protection brands worldwide peaked at 50% in August 2026 and was lowest at 44.9% in November 2025.

How did search popularity change for income protection brands worldwide in September 2026?

  1. MetLife’s estimated Share of Search among income protection brands worldwide has lost ground for 3 months in a row, from 54.9% to 49.9% in September 2026.

Where does Aviva compete?

Aviva is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car insurance brands6th of 61.1%Show ranking
Home insurance brands6th of 61.4%Show ranking
Life insurance brands4th of 67.3%Show ranking
Income protection brands1st of 349.9%Shown above

How is Aviva measured?

Brandwave collects information about searches that people make online using Aviva’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aviva insurance

Do you work for Aviva? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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