Aviva vs Prudential:Which is searched more?
In August 2026, Aviva had more branded searches than Prudential among life insurance brands worldwide. Aviva was estimated to have 49.5K branded searches compared to Prudential’s 14.8K, and held a 6.7% Share of Search versus Prudential’s 2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aviva or Prudential?
Compare the life insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Aviva, Prudential. The figures are in the table below the chart.
View monthly share of search table
| Month | Aviva | Prudential |
|---|---|---|
| Oct 2025 | 6.3% | 1.9% |
| Nov 2025 | 6.1% | 2.2% |
| Dec 2025 | 6.2% | 2.3% |
| Jan 2026 | 6.2% | 2.3% |
| Feb 2026 | 5.5% | 2% |
| Mar 2026 | 5.9% | 2.2% |
| Apr 2026 | 6.3% | 2.3% |
| May 2026 | 7.1% | 2.1% |
| Jun 2026 | 5.5% | 2% |
| Jul 2026 | 6.2% | 2.3% |
| Aug 2026 | 6.7% | 2% |
| Sep 2026 | — | — |
How has the Aviva and Prudential comparison changed over the last 12 months?
3 findings
- Aviva was ahead of Prudential in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Aviva’s estimated Share of Search among life insurance brands worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, Prudential’s estimated Share of Search among life insurance brands worldwide moved from 1.9% to 2%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for life insurance brands worldwide in August 2026?
1 change
In August 2026, Aviva rose from 5th to 4th among life insurance brands worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using Aviva’s and Prudential’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aviva
1 branded search term
- aviva insurance
Prudential
1 branded search term
- prudential insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.