Brandwave

How popular isPrudential in search?

In August 2026, there were an estimated 14.8K branded searches for Prudential worldwide which held steady over the last 11 months. Prudential holds 4.5% estimated Share of Search among life insurance brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Legal & General50.1%
  2. Aviva15%
  3. MetLife15%
  4. New York Life15%
  5. Prudential4.5%
  6. Northwestern Mutual0.3%
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Which life insurance brands compete with Prudential?

Prudential against life insurance brands worldwide, by month

Share of Search by month for Legal & General, Aviva, MetLife, New York Life, Prudential. The figures are in the table below the chart.

View monthly share of search table
MonthLegal & GeneralAvivaMetLifeNew York LifePrudentialNorthwestern Mutual
Oct 202555%13.6%13.6%13.6%4.1%0.27%
Nov 202551.5%12.6%15.5%15.5%4.6%0.31%
Dec 202553%13%15.9%13%4.8%0.32%
Jan 202652.9%13%15.9%13%4.8%0.42%
Feb 202656.4%11.4%13.9%13.9%4.2%0.36%
Mar 202654.5%13.4%13.4%13.4%4.9%0.35%
Apr 202654.5%13.4%13.4%13.4%4.9%0.27%
May 202656.4%13.9%11.4%13.9%4.2%0.28%
Jun 202657.9%11.7%14.3%11.7%4.3%0.25%
Jul 202653%13%15.9%13%4.8%0.28%
Aug 202650.1%15%15%15%4.5%0.3%
Sep 2026——————

  1. 1.Legal & General

    50.1%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Aviva

    15%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.MetLife

    15%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.New York Life

    15%

    Held 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +2 points.

  5. 5.Prudential

    4.5%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Northwestern Mutual

    0.3%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between Prudential and its closest rivals

How has branded search demand for Prudential changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Prudential worldwide held steady at 14.8K.
  • Across the 11 months ending August 2026, Prudential’s estimated Share of Search among life insurance brands worldwide held steady, from 4.1% to 4.5%.

How did search popularity change for life insurance brands worldwide in August 2026?

  1. In August 2026, Aviva overtook MetLife to rank 2nd among life insurance brands worldwide, at 15%.

  2. In August 2026, New York Life gained estimated Share of Search among life insurance brands worldwide, from 13% to 15%.

  3. In August 2026, Legal & General lost estimated Share of Search among life insurance brands worldwide, from 53% to 50.1%.

  4. In August 2026, MetLife lost estimated Share of Search among life insurance brands worldwide, from 15.9% to 15%.

How is Prudential measured?

Brandwave collects information about searches that people make online using Prudential’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • prudential insurance

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How the Brand Demand Index is measured

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