Brandwave

Car insurance brands:Which are searched most?

In September 2026, State Farm was the most searched among car insurance brands worldwide, with an estimated 2.1M branded searches and 44.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. State Farm44.8%
  2. Compare the Market32.4%
  3. MoneySuperMarket11.9%
  4. Allstate6.5%
  5. Direct Line3.4%
  6. Aviva1.1%

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Share of SearchLeaderboard

Compare the car insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car insurance brands worldwide, by month

Share of Search by month for State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line. The figures are in the table below the chart.

View monthly share of search table
MonthState FarmCompare the MarketMoneySuperMarketAllstateDirect LineAviva
Oct 202549.5%28.3%10.5%7%3.6%1.1%
Nov 202545.6%31.8%11.7%6.4%3.3%1.1%
Dec 202549.5%28.4%10.4%7%3.5%1.1%
Jan 202645.4%32%11.7%6.4%3.4%1.1%
Feb 202639.3%33.8%12.4%10.1%3.4%0.91%
Mar 202645.4%32%11.7%6.4%3.4%1.1%
Apr 202641.9%34.9%12.8%5.7%3.6%1.2%
May 202641.9%34.9%12.8%5.7%3.6%1.2%
Jun 202641.2%35.4%13%5.8%3.7%0.96%
Jul 202641.2%35.4%13%5.8%3.6%0.96%
Aug 202646%32.4%11.9%5.3%3.4%1.1%
Sep 202644.8%32.4%11.9%6.5%3.4%1.1%

This month’s ranking, September 2026

  1. 1.State Farm

    44.8%

    Held 1st. 2.1M estimated branded searches, -2.6% vs prior month. Share -1.2 points.

  2. 2.Compare the Market

    32.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MoneySuperMarket

    11.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Allstate

    6.5%

    Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Direct Line

    3.4%

    Held 5th. 157K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aviva

    1.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car insurance brands worldwide?

In September 2026, State Farm was the most searched among car insurance brands worldwide, with an estimated 2.1M branded searches and 44.8% estimated Share of Search within this set. Compare the Market is in 2nd place, 12.4 percentage points behind at 32.4% Share of Search.

Global car insurance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
State Farm49.5% → 44.8%49.5%Dec 202539.3%Feb 20261st
Compare the Market28.3% → 32.4%35.4%Jul 202628.3%Oct 20252nd
MoneySuperMarket10.5% → 11.9%13%Jul 202610.4%Dec 20253rd
Allstate7% → 6.5%10.1%Feb 20265.3%Aug 20264th
Direct Line3.6% → 3.4%3.7%Jun 20263.3%Nov 20255th
Aviva1.1%1.2%Apr 20260.91%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide decreased from 49.5% to 44.8%.
  • Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide increased from 28.3% to 32.4%.
  • Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide increased from 10.5% to 11.9%.
  • Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide peaked at 49.5% in December 2025 and was lowest at 39.3% in February 2026.
  • Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide peaked at 35.4% in July 2026 and was lowest at 28.3% in October 2025.
  • Across the 12 months ending September 2026, MoneySuperMarket’s estimated Share of Search among car insurance brands worldwide peaked at 13% in July 2026 and was lowest at 10.4% in December 2025.
  • Across the 12 months ending September 2026, Allstate’s estimated Share of Search among car insurance brands worldwide peaked at 10.1% in February 2026 and was lowest at 5.3% in August 2026.
  • Across the 12 months ending September 2026, Allstate, Direct Line and Aviva held steady: their estimated Share of Search among car insurance brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for car insurance brands worldwide in September 2026?

  1. In September 2026, Allstate gained estimated Share of Search among car insurance brands worldwide, from 5.3% to 6.5%.

  2. In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.

  3. Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

  4. Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

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