Compare the Market vs Direct Line:Which is searched more?
In September 2026, Compare the Market had more branded searches than Direct Line among car insurance brands worldwide. Compare the Market was estimated to have 1.5M branded searches compared to Direct Line’s 157K, and held a 32.4% Share of Search versus Direct Line’s 3.4%. These are worldwide searches for English-language branded terms.
Follow Compare the Market vs Direct Line and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Compare the Market or Direct Line?
Compare the car insurance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Compare the Market, Direct Line. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Compare the Market | MoneySuperMarket | Allstate | Direct Line | Aviva |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 28.3% | 10.5% | 7% | 3.6% | 1.1% |
| Nov 2025 | 45.6% | 31.8% | 11.7% | 6.4% | 3.3% | 1.1% |
| Dec 2025 | 49.5% | 28.4% | 10.4% | 7% | 3.5% | 1.1% |
| Jan 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Feb 2026 | 39.3% | 33.8% | 12.4% | 10.1% | 3.4% | 0.91% |
| Mar 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Apr 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| May 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| Jun 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.7% | 0.96% |
| Jul 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.6% | 0.96% |
| Aug 2026 | 46% | 32.4% | 11.9% | 5.3% | 3.4% | 1.1% |
| Sep 2026 | 44.8% | 32.4% | 11.9% | 6.5% | 3.4% | 1.1% |
How has the Compare the Market and Direct Line comparison changed over the last 12 months?
3 findings
- Compare the Market was ahead of Direct Line in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide moved from 28.3% to 32.4%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 12 months ending September 2026, Direct Line’s estimated Share of Search among car insurance brands worldwide moved from 3.6% to 3.4%, and its estimated monthly branded searches moved from 153K to 157K.
How did search popularity change for car insurance brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
Other head-to-heads among car insurance brands
State Farm vs Compare the Market: compare search popularity
State Farm vs MoneySuperMarket: compare search popularity
State Farm vs Allstate: compare search popularity
State Farm vs Direct Line: compare search popularity- Compare the Market vs MoneySuperMarket: compare search popularity
- Compare the Market vs Allstate: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Compare the Market’s and Direct Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Compare the Market
1 branded search term
- compare the market
Direct Line
2 branded search terms
- direct line
- direct line insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.