Brandwave

How popular isCompare the Market in search?

In September 2026, there were an estimated 1.5M branded searches for Compare the Market worldwide which is up 23% over the last 12 months. Compare the Market holds 32.4% estimated Share of Search among car insurance brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. State Farm44.8%
  2. Compare the Market32.4%
  3. MoneySuperMarket11.9%
  4. Allstate6.5%
  5. Direct Line3.4%
  6. Aviva1.1%
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Which car insurance brands compete with Compare the Market?

Compare the Market against car insurance brands worldwide, by month

Share of Search by month for State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line. The figures are in the table below the chart.

View monthly share of search table
MonthState FarmCompare the MarketMoneySuperMarketAllstateDirect LineAviva
Oct 202549.5%28.3%10.5%7%3.6%1.1%
Nov 202545.6%31.8%11.7%6.4%3.3%1.1%
Dec 202549.5%28.4%10.4%7%3.5%1.1%
Jan 202645.4%32%11.7%6.4%3.4%1.1%
Feb 202639.3%33.8%12.4%10.1%3.4%0.91%
Mar 202645.4%32%11.7%6.4%3.4%1.1%
Apr 202641.9%34.9%12.8%5.7%3.6%1.2%
May 202641.9%34.9%12.8%5.7%3.6%1.2%
Jun 202641.2%35.4%13%5.8%3.7%0.96%
Jul 202641.2%35.4%13%5.8%3.6%0.96%
Aug 202646%32.4%11.9%5.3%3.4%1.1%
Sep 202644.8%32.4%11.9%6.5%3.4%1.1%

  1. 1.State Farm

    44.8%

    Held 1st. 2.1M estimated branded searches, -2.6% vs prior month. Share -1.2 points.

  2. 2.Compare the Market

    32.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MoneySuperMarket

    11.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Allstate

    6.5%

    Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Direct Line

    3.4%

    Held 5th. 157K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aviva

    1.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Compare the Market and its closest rivals

Every comparison with Compare the Market

How has branded search demand for Compare the Market changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Compare the Market worldwide rose from 1.2M to 1.5M.
  • Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide increased from 28.3% to 32.4%.
  • Across the 12 months ending September 2026, Compare the Market’s estimated Share of Search among car insurance brands worldwide peaked at 35.4% in July 2026 and was lowest at 28.3% in October 2025.

How did search popularity change for car insurance brands worldwide in September 2026?

  1. In September 2026, Allstate gained estimated Share of Search among car insurance brands worldwide, from 5.3% to 6.5%.

  2. In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.

  3. Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

  4. Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

Where does Compare the Market compete?

Compare the Market is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car insurance brands2nd of 632.4%Shown above
Insurance comparison sites1st of 550.9%Show ranking

How is Compare the Market measured?

Brandwave collects information about searches that people make online using Compare the Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • compare the market

Do you work for Compare the Market? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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