Compare the Market vs GoCompare:Which is searched more?
In August 2026, Compare the Market had more branded searches than GoCompare among insurance comparison sites worldwide. Compare the Market was estimated to have 1.5M branded searches compared to GoCompare’s 673K, and held a 50.3% Share of Search versus GoCompare’s 22.6%. These are worldwide searches for English-language branded terms.
Follow Compare the Market vs GoCompare and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Compare the Market or GoCompare?
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Compare the Market, GoCompare. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare |
|---|---|---|
| Oct 2025 | 45.4% | 25% |
| Nov 2025 | 49.5% | 22.3% |
| Dec 2025 | 46.5% | 25.6% |
| Jan 2026 | 50.2% | 22.5% |
| Feb 2026 | 50.7% | 22.8% |
| Mar 2026 | 46.9% | 25.8% |
| Apr 2026 | 49.9% | 22.4% |
| May 2026 | 50.4% | 22.6% |
| Jun 2026 | 50.8% | 22.8% |
| Jul 2026 | 50.8% | 22.8% |
| Aug 2026 | 50.3% | 22.6% |
| Sep 2026 | — | — |
How has the Compare the Market and GoCompare comparison changed over the last 12 months?
3 findings
- Compare the Market was ahead of GoCompare in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide moved from 45.4% to 50.3%, and its estimated monthly branded searches moved from 1.2M to 1.5M.
- Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide moved from 25% to 22.6%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for insurance comparison sites worldwide in August 2026?
1 change
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Compare the Market’s and GoCompare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Compare the Market
1 branded search term
- compare the market
GoCompare
1 branded search term
- gocompare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.