Brandwave

Insurance comparison sites:Which brands are most popular in search?

In August 2026, Compare the Market was the most searched among insurance comparison sites worldwide, with an estimated 1.5M branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Compare the Market51.6%
  2. GoCompare23.2%
  3. MoneySuperMarket18.9%
  4. NerdWallet3.8%
  5. Confused.com2.5%

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Share of SearchLeaderboard

Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insurance comparison sites worldwide, by month

Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, NerdWallet, Confused.com. The figures are in the table below the chart.

View monthly share of search table
MonthCompare the MarketGoCompareMoneySuperMarketNerdWalletConfused.com
Oct 202546.1%25.4%20.8%6.2%1.5%
Nov 202550.3%22.7%18.6%6.8%1.7%
Dec 202547.3%26%17.4%7.8%1.6%
Jan 202651.1%22.9%18.7%5.6%1.7%
Feb 202651.6%23.1%18.9%4.6%1.7%
Mar 202647.9%26.3%17.5%6.4%1.9%
Apr 202650.9%22.8%18.7%5.6%2.1%
May 202651.4%23.1%18.8%4.6%2.1%
Jun 202651.8%23.3%19%3.8%2.1%
Jul 202651.8%23.3%19%3.8%2.1%
Aug 202651.6%23.2%18.9%3.8%2.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Compare the Market

    51.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.GoCompare

    23.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.MoneySuperMarket

    18.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.NerdWallet

    3.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Confused.com

    2.5%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among insurance comparison sites worldwide?

In August 2026, Compare the Market was the most searched among insurance comparison sites worldwide, with an estimated 1.5M branded searches and 51.6% estimated Share of Search within this set. GoCompare is in 2nd place, 28.4 percentage points behind at 23.2% Share of Search.

Global insurance comparison sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Compare the Market46.1% → 51.6%51.8%Jun 202646.1%Oct 20251st
GoCompare25.4% → 23.2%26.3%Mar 202622.7%Nov 20252nd
MoneySuperMarket20.8% → 18.9%20.8%Oct 202517.4%Dec 20253rd
NerdWallet6.2% → 3.8%7.8%Dec 20253.8%Aug 20264th
Confused.com1.5% → 2.5%2.5%Aug 20261.5%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide increased from 46.1% to 51.6%.
  • Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide decreased from 25.4% to 23.2%.
  • Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide decreased from 20.8% to 18.9%.
  • Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide decreased from 6.2% to 3.8%.
  • Across the 11 months ending August 2026, Confused.com’s estimated Share of Search among insurance comparison sites worldwide increased from 1.5% to 2.5%.
  • Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide peaked at 51.8% in June 2026 and was lowest at 46.1% in October 2025.
  • Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide peaked at 26.3% in March 2026 and was lowest at 22.7% in November 2025.
  • Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide peaked at 20.8% in October 2025 and was lowest at 17.4% in December 2025.
  • Across the 11 months ending August 2026, NerdWallet’s estimated Share of Search among insurance comparison sites worldwide peaked at 7.8% in December 2025 and was lowest at 3.8% in August 2026.

How did search popularity change for insurance comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

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