GoCompare vs MoneySuperMarket:Which is more popular by branded search?
In August 2026, GoCompare had more branded searches than MoneySuperMarket among insurance comparison sites worldwide. GoCompare was estimated to have 673K branded searches compared to MoneySuperMarket’s 550K, and held a 23.2% Share of Search versus MoneySuperMarket’s 18.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, GoCompare or MoneySuperMarket?
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for GoCompare, MoneySuperMarket. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | NerdWallet | Confused.com |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.4% | 20.8% | 6.2% | 1.5% |
| Nov 2025 | 50.3% | 22.7% | 18.6% | 6.8% | 1.7% |
| Dec 2025 | 47.3% | 26% | 17.4% | 7.8% | 1.6% |
| Jan 2026 | 51.1% | 22.9% | 18.7% | 5.6% | 1.7% |
| Feb 2026 | 51.6% | 23.1% | 18.9% | 4.6% | 1.7% |
| Mar 2026 | 47.9% | 26.3% | 17.5% | 6.4% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 18.7% | 5.6% | 2.1% |
| May 2026 | 51.4% | 23.1% | 18.8% | 4.6% | 2.1% |
| Jun 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Jul 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Aug 2026 | 51.6% | 23.2% | 18.9% | 3.8% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the GoCompare and MoneySuperMarket comparison changed over the last 12 months?
3 findings
- GoCompare was ahead of MoneySuperMarket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide moved from 25.4% to 23.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide moved from 20.8% to 18.9%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for insurance comparison sites worldwide in August 2026?
0 changes
Neither GoCompare nor MoneySuperMarket moved beyond provider rounding among insurance comparison sites in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using GoCompare’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GoCompare
1 branded search term
- gocompare
MoneySuperMarket
1 branded search term
- moneysupermarket
Put your own brand in this comparison
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