Brandwave

How popular isGoCompare in search?

In August 2026, there were an estimated 673K branded searches for GoCompare worldwide which held steady over the last 11 months. GoCompare holds 23.2% estimated Share of Search among insurance comparison sites worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Compare the Market51.6%
  2. GoCompare23.2%
  3. MoneySuperMarket18.9%
  4. NerdWallet3.8%
  5. Confused.com2.5%
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Which insurance comparison sites compete with GoCompare?

GoCompare against insurance comparison sites worldwide, by month

Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, NerdWallet, Confused.com. The figures are in the table below the chart.

View monthly share of search table
MonthCompare the MarketGoCompareMoneySuperMarketNerdWalletConfused.com
Oct 202546.1%25.4%20.8%6.2%1.5%
Nov 202550.3%22.7%18.6%6.8%1.7%
Dec 202547.3%26%17.4%7.8%1.6%
Jan 202651.1%22.9%18.7%5.6%1.7%
Feb 202651.6%23.1%18.9%4.6%1.7%
Mar 202647.9%26.3%17.5%6.4%1.9%
Apr 202650.9%22.8%18.7%5.6%2.1%
May 202651.4%23.1%18.8%4.6%2.1%
Jun 202651.8%23.3%19%3.8%2.1%
Jul 202651.8%23.3%19%3.8%2.1%
Aug 202651.6%23.2%18.9%3.8%2.5%
Sep 2026—————

  1. 1.Compare the Market

    51.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  2. 2.GoCompare

    23.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.MoneySuperMarket

    18.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.NerdWallet

    3.8%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Confused.com

    2.5%

    Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

Compare search popularity between GoCompare and its closest rivals

How has branded search demand for GoCompare changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for GoCompare worldwide held steady at 673K.
  • Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide decreased from 25.4% to 23.2%.
  • Across the 11 months ending August 2026, GoCompare’s estimated Share of Search among insurance comparison sites worldwide peaked at 26.3% in March 2026 and was lowest at 22.7% in November 2025.

How did search popularity change for insurance comparison sites worldwide in August 2026?

  1. Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026.

  2. Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.

  3. Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.

How is GoCompare measured?

Brandwave collects information about searches that people make online using GoCompare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gocompare

Do you work for GoCompare? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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