How popular isCompare the Market in search?
In August 2026, there were an estimated 1.5M branded searches for Compare the Market worldwide which is up 23% over the last 11 months. Compare the Market holds 51.6% estimated Share of Search among insurance comparison sites worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Compare the Market51.6%
GoCompare23.2%
MoneySuperMarket18.9%
NerdWallet3.8%
Confused.com2.5%
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Which insurance comparison sites compete with Compare the Market?
Share of Search by month for Compare the Market, GoCompare, MoneySuperMarket, NerdWallet, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Compare the Market | GoCompare | MoneySuperMarket | NerdWallet | Confused.com |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 25.4% | 20.8% | 6.2% | 1.5% |
| Nov 2025 | 50.3% | 22.7% | 18.6% | 6.8% | 1.7% |
| Dec 2025 | 47.3% | 26% | 17.4% | 7.8% | 1.6% |
| Jan 2026 | 51.1% | 22.9% | 18.7% | 5.6% | 1.7% |
| Feb 2026 | 51.6% | 23.1% | 18.9% | 4.6% | 1.7% |
| Mar 2026 | 47.9% | 26.3% | 17.5% | 6.4% | 1.9% |
| Apr 2026 | 50.9% | 22.8% | 18.7% | 5.6% | 2.1% |
| May 2026 | 51.4% | 23.1% | 18.8% | 4.6% | 2.1% |
| Jun 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Jul 2026 | 51.8% | 23.3% | 19% | 3.8% | 2.1% |
| Aug 2026 | 51.6% | 23.2% | 18.9% | 3.8% | 2.5% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 1.5M | 0% | -0.2 points | |
| 2, held 2nd | 23.2% | 673K | 0% | -0.1 points | |
| 3, held 3rd | 18.9% | 550K | 0% | -0.1 points | |
| 4, held 4th | 3.8% | 110K | 0% | 0 points | |
| 5, held 5th | 2.5% | 74K | +22.3% | +0.5 points |
51.6%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.
23.2%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
18.9%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.8%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
2.5%
Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.5 points.
Compare search popularity between Compare the Market and its closest rivals
How has branded search demand for Compare the Market changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Compare the Market worldwide rose from 1.2M to 1.5M.
- Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide increased from 46.1% to 51.6%.
- Across the 11 months ending August 2026, Compare the Market’s estimated Share of Search among insurance comparison sites worldwide peaked at 51.8% in June 2026 and was lowest at 46.1% in October 2025.
How did search popularity change for insurance comparison sites worldwide in August 2026?
3 changes
Estimated monthly branded searches for Confused.com worldwide rose 82.7% over 11 measured months, from 40.5K to 74K in August 2026.
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 11 measured months, from 1.2M to 1.5M in August 2026.
Estimated monthly branded searches for NerdWallet worldwide fell 33.3% over 11 measured months, from 165K to 110K in August 2026.
How is Compare the Market measured?
Brandwave collects information about searches that people make online using Compare the Market’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- compare the market
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Is Compare the Market your brand?
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