Confused.com vs MoneySuperMarket:Which is searched more?
In August 2026, MoneySuperMarket had more branded searches than Confused.com among insurance comparison sites worldwide. MoneySuperMarket was estimated to have 550K branded searches compared to Confused.com’s 148K, and held an 18.5% Share of Search versus Confused.com’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Confused.com or MoneySuperMarket?
Compare the sites people compare insurance on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MoneySuperMarket, Confused.com. The figures are in the table below the chart.
View monthly share of search table
| Month | MoneySuperMarket | Confused.com |
|---|---|---|
| Oct 2025 | 20.5% | 3% |
| Nov 2025 | 18.2% | 3.3% |
| Dec 2025 | 17.1% | 3.1% |
| Jan 2026 | 18.4% | 3.3% |
| Feb 2026 | 18.6% | 3.3% |
| Mar 2026 | 17.2% | 3.8% |
| Apr 2026 | 18.3% | 4% |
| May 2026 | 18.5% | 4.1% |
| Jun 2026 | 18.6% | 4.1% |
| Jul 2026 | 18.6% | 4.1% |
| Aug 2026 | 18.5% | 5% |
| Sep 2026 | — | — |
How has the Confused.com and MoneySuperMarket comparison changed over the last 12 months?
3 findings
- MoneySuperMarket was ahead of Confused.com in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Confused.com’s estimated Share of Search among insurance comparison sites worldwide moved from 3% to 5%, and its estimated monthly branded searches moved from 81K to 148K.
- Across the 11 months ending August 2026, MoneySuperMarket’s estimated Share of Search among insurance comparison sites worldwide moved from 20.5% to 18.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for insurance comparison sites worldwide in August 2026?
1 change
In August 2026, Confused.com gained estimated Share of Search among insurance comparison sites worldwide, from 4.1% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Confused.com’s and MoneySuperMarket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Confused.com
2 branded search terms
- confused.com
- confusedcom
MoneySuperMarket
1 branded search term
- moneysupermarket
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