How popular isAllstate in search?
In September 2026, there were an estimated 301K branded searches for Allstate worldwide which held steady over the last 12 months. Allstate holds 6.5% estimated Share of Search among car insurance brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
State Farm44.8%
Compare the Market32.4%
MoneySuperMarket11.9%
Allstate6.5%
Direct Line3.4%
Aviva1.1%
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Which car insurance brands compete with Allstate?
Share of Search by month for State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Compare the Market | MoneySuperMarket | Allstate | Direct Line | Aviva |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 28.3% | 10.5% | 7% | 3.6% | 1.1% |
| Nov 2025 | 45.6% | 31.8% | 11.7% | 6.4% | 3.3% | 1.1% |
| Dec 2025 | 49.5% | 28.4% | 10.4% | 7% | 3.5% | 1.1% |
| Jan 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Feb 2026 | 39.3% | 33.8% | 12.4% | 10.1% | 3.4% | 0.91% |
| Mar 2026 | 45.4% | 32% | 11.7% | 6.4% | 3.4% | 1.1% |
| Apr 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| May 2026 | 41.9% | 34.9% | 12.8% | 5.7% | 3.6% | 1.2% |
| Jun 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.7% | 0.96% |
| Jul 2026 | 41.2% | 35.4% | 13% | 5.8% | 3.6% | 0.96% |
| Aug 2026 | 46% | 32.4% | 11.9% | 5.3% | 3.4% | 1.1% |
| Sep 2026 | 44.8% | 32.4% | 11.9% | 6.5% | 3.4% | 1.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.8% | 2.1M | -2.6% | -1.2 points | |
| 2, held 2nd | 32.4% | 1.5M | 0% | 0 points | |
| 3, held 3rd | 11.9% | 550K | 0% | 0 points | |
| 4, held 4th | 6.5% | 301K | +22.4% | +1.2 points | |
| 5, held 5th | 3.4% | 157K | 0% | 0 points | |
| 6, held 6th | 1.1% | 49.5K | 0% | 0 points |
44.8%
Held 1st. 2.1M estimated branded searches, -2.6% vs prior month. Share -1.2 points.
32.4%
Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
11.9%
Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Allstate6.5%
Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
3.4%
Held 5th. 157K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Aviva1.1%
Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Allstate and its closest rivals
Every comparison with Allstate
7 comparisons
How has branded search demand for Allstate changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Allstate worldwide held steady at 301K.
- Across the 12 months ending September 2026, Allstate’s estimated Share of Search among car insurance brands worldwide peaked at 10.1% in February 2026 and was lowest at 5.3% in August 2026.
How did search popularity change for car insurance brands worldwide in September 2026?
4 changes
In September 2026, Allstate gained estimated Share of Search among car insurance brands worldwide, from 5.3% to 6.5%.
In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.
Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.
Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.
Where does Allstate compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Car insurance brands | 4th of 6 | 6.5% | Shown above |
| Home insurance brands | 3rd of 6 | 8.6% | Show ranking |
How is Allstate measured?
Brandwave collects information about searches that people make online using Allstate’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- allstate insurance
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Is Allstate your brand?
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