Allstate vs State Farm:Which is more popular by branded search?
In August 2026, State Farm had more branded searches than Allstate among home insurance brands worldwide. State Farm was estimated to have 301K branded searches compared to Allstate’s 246K, and held a 21.1% Share of Search versus Allstate’s 17.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Allstate or State Farm?
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for State Farm, Allstate. The figures are in the table below the chart.
View monthly share of search table
| Month | Liberty Mutual | State Farm | Allstate | Lemonade | Aviva | Direct Line |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.2% | 22.2% | 10% | 3.7% | 1.3% |
| Nov 2025 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Dec 2025 | 40.6% | 22.2% | 22.2% | 9.9% | 3.7% | 1.3% |
| Jan 2026 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Feb 2026 | 38.9% | 17.4% | 31.8% | 7.8% | 2.9% | 1.3% |
| Mar 2026 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Apr 2026 | 43.2% | 23.6% | 19.3% | 8.6% | 3.9% | 1.4% |
| May 2026 | 42.3% | 23.2% | 18.9% | 10.4% | 3.8% | 1.4% |
| Jun 2026 | 49.4% | 18.1% | 18.1% | 9.9% | 3% | 1.6% |
| Jul 2026 | 49.5% | 18.1% | 18.1% | 9.9% | 3% | 1.3% |
| Aug 2026 | 47.2% | 21.1% | 17.2% | 9.5% | 3.5% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Allstate and State Farm comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: State Farm took it in April 2026.
- Across the 11 months ending August 2026, Allstate’s estimated Share of Search among home insurance brands worldwide moved from 22.2% to 17.2%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide moved from 22.2% to 21.1%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for home insurance brands worldwide in August 2026?
2 changes
In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%.
In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 18.1% to 17.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Allstate’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Allstate
1 branded search term
- allstate insurance
State Farm
1 branded search term
- state farm insurance
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.