How popular isState Farm in search?
In August 2026, there were an estimated 301K branded searches for State Farm worldwide which held steady over the last 11 months. State Farm holds 21.1% estimated Share of Search among home insurance brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Liberty Mutual47.2%
- State Farm21.1%
- Allstate17.2%
- Lemonade9.5%
- Aviva3.5%
- Direct Line1.6%
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Which home insurance brands compete with State Farm?
Share of Search by month for Liberty Mutual, State Farm, Allstate, Lemonade, Aviva. The figures are in the table below the chart.
View monthly share of search table
| Month | Liberty Mutual | State Farm | Allstate | Lemonade | Aviva | Direct Line |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 22.2% | 22.2% | 10% | 3.7% | 1.3% |
| Nov 2025 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Dec 2025 | 40.6% | 22.2% | 22.2% | 9.9% | 3.7% | 1.3% |
| Jan 2026 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Feb 2026 | 38.9% | 17.4% | 31.8% | 7.8% | 2.9% | 1.3% |
| Mar 2026 | 40.5% | 22.2% | 22.2% | 9.9% | 3.6% | 1.6% |
| Apr 2026 | 43.2% | 23.6% | 19.3% | 8.6% | 3.9% | 1.4% |
| May 2026 | 42.3% | 23.2% | 18.9% | 10.4% | 3.8% | 1.4% |
| Jun 2026 | 49.4% | 18.1% | 18.1% | 9.9% | 3% | 1.6% |
| Jul 2026 | 49.5% | 18.1% | 18.1% | 9.9% | 3% | 1.3% |
| Aug 2026 | 47.2% | 21.1% | 17.2% | 9.5% | 3.5% | 1.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 673K | 0% | -2.4 points | |
| 2, moved from 3rd to 2nd | 21.1% | 301K | +22.4% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17.2% | 246K | 0% | -0.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 9.5% | 135K | 0% | -0.5 points | |
| 5, held 5th | 3.5% | 49.5K | +22.2% | +0.5 points | |
| 6, held 6th | 1.6% | 22.2K | +22.7% | +0.2 points |
47.2%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.4 points.
21.1%
Moved from 3rd to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3 points.
3.Allstate
17.2%
Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.Lemonade
9.5%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.Aviva
3.5%
Held 5th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
1.6%
Held 6th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
Compare search popularity between State Farm and its closest rivals
How has branded search demand for State Farm changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for State Farm worldwide held steady at 301K.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide decreased from 22.2% to 21.1%.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide peaked at 23.6% in April 2026 and was lowest at 17.4% in February 2026.
- Across the 11 months ending August 2026, State Farm rose from 3rd to 2nd among home insurance brands worldwide.
How did search popularity change for home insurance brands worldwide in August 2026?
4 changes
In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%.
In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 49.5% to 47.2%.
In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 18.1% to 17.2%.
Estimated monthly branded searches for Direct Line worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How is State Farm measured?
Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- state farm insurance
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Is State Farm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.