How popular isLemonade in search?
In August 2026, there were an estimated 135K branded searches for Lemonade worldwide which held steady over the last 11 months. Lemonade holds 4% estimated Share of Search among home insurance brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
State Farm62.8%
Liberty Mutual19.8%
Allstate7.3%
Direct Line4.6%
Lemonade4%
Aviva1.5%
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Which home insurance brands compete with Lemonade?
Share of Search by month for State Farm, Liberty Mutual, Allstate, Direct Line, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | State Farm | Liberty Mutual | Allstate | Direct Line | Lemonade | Aviva |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.2% | 16.6% | 9.1% | 4.6% | 4.1% | 1.5% |
| Nov 2025 | 64.2% | 16.5% | 9% | 4.7% | 4% | 1.5% |
| Dec 2025 | 64.3% | 16.6% | 9.1% | 4.6% | 4% | 1.5% |
| Jan 2026 | 64.1% | 16.5% | 9.1% | 4.7% | 4.1% | 1.5% |
| Feb 2026 | 57.3% | 18% | 14.8% | 5% | 3.6% | 1.3% |
| Mar 2026 | 64.1% | 16.5% | 9.1% | 4.7% | 4.1% | 1.5% |
| Apr 2026 | 61.9% | 18.9% | 8.5% | 5.3% | 3.8% | 1.7% |
| May 2026 | 61.4% | 18.7% | 8.4% | 5.2% | 4.6% | 1.7% |
| Jun 2026 | 58.2% | 22.5% | 8.2% | 5.2% | 4.5% | 1.4% |
| Jul 2026 | 58.3% | 22.5% | 8.2% | 5.1% | 4.5% | 1.4% |
| Aug 2026 | 62.8% | 19.8% | 7.3% | 4.6% | 4% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.8% | 2.1M | +22.1% | +4.5 points | |
| 2, held 2nd | 19.8% | 673K | 0% | -2.6 points | |
| 3, held 3rd | 7.3% | 246K | 0% | -1 points | |
| 4, held 4th | 4.6% | 157K | +2.7% | -0.5 points | |
| 5, held 5th | 4% | 135K | 0% | -0.5 points | |
| 6, held 6th | 1.5% | 49.5K | +22.2% | +0.1 points |
62.8%
Held 1st. 2.1M estimated branded searches, +22.1% vs prior month. Share +4.5 points.
19.8%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.6 points.
3.
Allstate7.3%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1 points.
4.6%
Held 4th. 157K estimated branded searches, +2.7% vs prior month. Share -0.5 points.
5.
Lemonade4%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Aviva1.5%
Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare search popularity between Lemonade and its closest rivals
Every comparison with Lemonade
15 comparisons
- Allstate vs Lemonade
- Direct Line vs Lemonade
- Lemonade vs Liberty Mutual
- Lemonade vs State Farm
- Lemonade vs Root
- Lemonade vs Socotra
- Lemonade vs Nationwide
- Lemonade vs Trupanion
- Embrace vs Lemonade
- Fetch vs Lemonade
- Aviva vs Lemonade
- Guidewire vs Lemonade
- Healthy Paws vs Lemonade
- Duck Creek vs Lemonade
- Lemonade vs Majesco
How has branded search demand for Lemonade changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lemonade worldwide held steady at 135K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among home insurance brands worldwide held steady, from 4.1% to 4%.
How did search popularity change for home insurance brands worldwide in August 2026?
4 changes
In August 2026, State Farm gained estimated Share of Search among home insurance brands worldwide, from 58.3% to 62.8%.
In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 22.5% to 19.8%.
In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 8.2% to 7.3%.
In August 2026, Lemonade lost estimated Share of Search among home insurance brands worldwide, from 4.5% to 4%.
Where does Lemonade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home insurance brands | 5th of 6 | 4% | Shown above |
| Insurtech | 2nd of 6 | 15.2% | Show ranking |
| Pet insurance brands | 3rd of 6 | 17.5% | Show ranking |
How is Lemonade measured?
Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lemonade insurance
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Is Lemonade your brand?
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