Guidewire vs Lemonade:Which is more popular by branded search?
In August 2026, Lemonade had more branded searches than Guidewire among insurtech worldwide. Lemonade was estimated to have 135K branded searches compared to Guidewire’s 40.5K, and held a 15.2% Share of Search versus Guidewire’s 4.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Guidewire or Lemonade?
Compare the insurtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemonade, Guidewire. The figures are in the table below the chart.
View monthly share of search table
| Month | Socotra | Lemonade | Root | Guidewire | Duck Creek | Majesco |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.4% | 22.5% | 5.5% | 2.5% | 0.9% |
| Nov 2025 | 66.9% | 10.9% | 16.4% | 3.3% | 1.5% | 0.98% |
| Dec 2025 | 67.1% | 11% | 16.5% | 3.3% | 1.5% | 0.66% |
| Jan 2026 | 69.2% | 11.3% | 13.9% | 3.4% | 1.5% | 0.68% |
| Feb 2026 | 57.1% | 14% | 20.9% | 5.1% | 1.9% | 1% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 5% | 2.2% | 0.99% |
| Apr 2026 | 54% | 16.1% | 19.8% | 5.9% | 2.7% | 1.5% |
| May 2026 | 57.4% | 17.2% | 17.2% | 4.2% | 2.8% | 1% |
| Jun 2026 | 61.7% | 15.2% | 15.2% | 4.5% | 2.5% | 0.91% |
| Jul 2026 | 60.1% | 14.7% | 14.7% | 6.6% | 3% | 0.88% |
| Aug 2026 | 62% | 15.2% | 15.2% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Guidewire and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Guidewire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide moved from 5.5% to 4.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide moved from 18.4% to 15.2%, and its estimated monthly branded searches held steady at 135K.
How each brand is measured
Brandwave collects information about searches that people make online using Guidewire’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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