Brandwave

Insurtech:Which brands are most popular in search?

In August 2026, Socotra was the most searched among insurtech worldwide, with an estimated 550K branded searches and 62% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Socotra62%
  2. Lemonade15.2%
  3. Root15.2%
  4. Guidewire4.6%
  5. Duck Creek2%
  6. Majesco0.91%

Follow insurtech and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the insurtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among insurtech worldwide, by month

Share of Search by month for Socotra, Lemonade, Root, Guidewire, Duck Creek. The figures are in the table below the chart.

View monthly share of search table
MonthSocotraLemonadeRootGuidewireDuck CreekMajesco
Oct 202550.2%18.4%22.5%5.5%2.5%0.9%
Nov 202566.9%10.9%16.4%3.3%1.5%0.98%
Dec 202567.1%11%16.5%3.3%1.5%0.66%
Jan 202669.2%11.3%13.9%3.4%1.5%0.68%
Feb 202657.1%14%20.9%5.1%1.9%1%
Mar 202655.1%16.5%20.2%5%2.2%0.99%
Apr 202654%16.1%19.8%5.9%2.7%1.5%
May 202657.4%17.2%17.2%4.2%2.8%1%
Jun 202661.7%15.2%15.2%4.5%2.5%0.91%
Jul 202660.1%14.7%14.7%6.6%3%0.88%
Aug 202662%15.2%15.2%4.6%2%0.91%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Socotra

    62%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Lemonade

    15.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Root

    15.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Guidewire

    4.6%

    Held 4th. 40.5K estimated branded searches, -33.1% vs prior month. Share -2 points.

  5. 5.Duck Creek

    2%

    Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.9 points.

  6. 6.Majesco

    0.91%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among insurtech worldwide?

In August 2026, Socotra was the most searched among insurtech worldwide, with an estimated 550K branded searches and 62% estimated Share of Search within this set. Lemonade is in 2nd place, 46.8 percentage points behind at 15.2% Share of Search.

Global insurtech, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Socotra50.2% → 62%69.2%Jan 202650.2%Oct 20251st
Lemonade18.4% → 15.2%18.4%Oct 202510.9%Nov 20253rd → 2nd
Root22.5% → 15.2%22.5%Oct 202513.9%Jan 20262nd → 3rd
Guidewire5.5% → 4.6%6.6%Jul 20263.3%Nov 20254th
Duck Creek2.5% → 2%3%Jul 20261.5%Nov 20255th
Majesco0.9% → 0.91%1.5%Apr 20260.66%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide increased from 50.2% to 62%.
  • Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide decreased from 18.4% to 15.2%.
  • Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide decreased from 22.5% to 15.2%.
  • Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide decreased from 5.5% to 4.6%.
  • Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide peaked at 69.2% in January 2026 and was lowest at 50.2% in October 2025.
  • Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide peaked at 18.4% in October 2025 and was lowest at 10.9% in November 2025.
  • Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide peaked at 22.5% in October 2025 and was lowest at 13.9% in January 2026.
  • Across the 11 months ending August 2026, Guidewire’s estimated Share of Search among insurtech worldwide peaked at 6.6% in July 2026 and was lowest at 3.3% in November 2025.
  • Across the 11 months ending August 2026, Duck Creek’s estimated Share of Search among insurtech worldwide peaked at 3% in July 2026 and was lowest at 1.5% in November 2025.
  • Across the 11 months ending August 2026, Lemonade rose from 3rd to 2nd among insurtech worldwide.
  • Across the 11 months ending August 2026, Root fell from 2nd to 3rd among insurtech worldwide.
  • Across the 11 months ending August 2026, Duck Creek and Majesco held steady: their estimated Share of Search among insurtech worldwide each moved less than 0.5 percentage points.

How did search popularity change for insurtech worldwide in August 2026?

  1. In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.

  2. In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.

  3. In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.

  4. Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free