Lemonade vs Socotra:Which is more popular by branded search?
In August 2026, Socotra had more branded searches than Lemonade among insurtech worldwide. Socotra was estimated to have 550K branded searches compared to Lemonade’s 135K, and held a 62% Share of Search versus Lemonade’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lemonade or Socotra?
Compare the insurtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Socotra, Lemonade. The figures are in the table below the chart.
View monthly share of search table
| Month | Socotra | Lemonade | Root | Guidewire | Duck Creek | Majesco |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.4% | 22.5% | 5.5% | 2.5% | 0.9% |
| Nov 2025 | 66.9% | 10.9% | 16.4% | 3.3% | 1.5% | 0.98% |
| Dec 2025 | 67.1% | 11% | 16.5% | 3.3% | 1.5% | 0.66% |
| Jan 2026 | 69.2% | 11.3% | 13.9% | 3.4% | 1.5% | 0.68% |
| Feb 2026 | 57.1% | 14% | 20.9% | 5.1% | 1.9% | 1% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 5% | 2.2% | 0.99% |
| Apr 2026 | 54% | 16.1% | 19.8% | 5.9% | 2.7% | 1.5% |
| May 2026 | 57.4% | 17.2% | 17.2% | 4.2% | 2.8% | 1% |
| Jun 2026 | 61.7% | 15.2% | 15.2% | 4.5% | 2.5% | 0.91% |
| Jul 2026 | 60.1% | 14.7% | 14.7% | 6.6% | 3% | 0.88% |
| Aug 2026 | 62% | 15.2% | 15.2% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lemonade and Socotra comparison changed over the last 12 months?
3 findings
- Socotra was ahead of Lemonade in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide moved from 18.4% to 15.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide moved from 50.2% to 62%, and its estimated monthly branded searches moved from 368K to 550K.
How each brand is measured
Brandwave collects information about searches that people make online using Lemonade’s and Socotra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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