How popular isSocotra in search?
In August 2026, there were an estimated 550K branded searches for Socotra worldwide which is up 49.5% over the last 11 months. Socotra holds 62% estimated Share of Search among insurtech worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Socotra62%
- Lemonade15.2%
- Root15.2%
- Guidewire4.6%
- Duck Creek2%
- Majesco0.91%
Follow Socotra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Socotra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Insurtech | 1st of 6 | 62% | Shown below |
| Policy administration platforms | 1st of 5 | 88.8% | Show ranking |
Which insurtech compete with Socotra?
Share of Search by month for Socotra, Lemonade, Root, Guidewire, Duck Creek. The figures are in the table below the chart.
View monthly share of search table
| Month | Socotra | Lemonade | Root | Guidewire | Duck Creek | Majesco |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.4% | 22.5% | 5.5% | 2.5% | 0.9% |
| Nov 2025 | 66.9% | 10.9% | 16.4% | 3.3% | 1.5% | 0.98% |
| Dec 2025 | 67.1% | 11% | 16.5% | 3.3% | 1.5% | 0.66% |
| Jan 2026 | 69.2% | 11.3% | 13.9% | 3.4% | 1.5% | 0.68% |
| Feb 2026 | 57.1% | 14% | 20.9% | 5.1% | 1.9% | 1% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 5% | 2.2% | 0.99% |
| Apr 2026 | 54% | 16.1% | 19.8% | 5.9% | 2.7% | 1.5% |
| May 2026 | 57.4% | 17.2% | 17.2% | 4.2% | 2.8% | 1% |
| Jun 2026 | 61.7% | 15.2% | 15.2% | 4.5% | 2.5% | 0.91% |
| Jul 2026 | 60.1% | 14.7% | 14.7% | 6.6% | 3% | 0.88% |
| Aug 2026 | 62% | 15.2% | 15.2% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 550K | 0% | +2 points | |
| 2, held 2nd | 15.2% | 135K | 0% | +0.5 points | |
| 3, held 3rd | 15.2% | 135K | 0% | +0.5 points | |
| 4, held 4th | 4.6% | 40.5K | -33.1% | -2 points | |
| 5, held 5th | 2% | 18.1K | -33.2% | -0.9 points | |
| 6, held 6th | 0.91% | 8.1K | 0% | 0 points |
1.Socotra
62%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2 points.
2.Lemonade
15.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.Root
15.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.6%
Held 4th. 40.5K estimated branded searches, -33.1% vs prior month. Share -2 points.
2%
Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.9 points.
6.Majesco
0.91%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Socotra and its closest rivals
How has branded search demand for Socotra changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Socotra worldwide rose from 368K to 550K.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide increased from 50.2% to 62%.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide peaked at 69.2% in January 2026 and was lowest at 50.2% in October 2025.
How did search popularity change for insurtech worldwide in August 2026?
5 changes
In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.
In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.
In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.
Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How is Socotra measured?
Brandwave collects information about searches that people make online using Socotra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- socotra
Do you work for Socotra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Socotra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.