How popular isLemonade in search?
In August 2026, there were an estimated 135K branded searches for Lemonade worldwide which held steady over the last 11 months. Lemonade holds 15.2% estimated Share of Search among insurtech worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Socotra62%
Lemonade15.2%
Root15.2%
Guidewire4.6%
Duck Creek2%
Majesco0.91%
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Which insurtech compete with Lemonade?
Share of Search by month for Socotra, Lemonade, Root, Guidewire, Duck Creek. The figures are in the table below the chart.
View monthly share of search table
| Month | Socotra | Lemonade | Root | Guidewire | Duck Creek | Majesco |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.4% | 22.5% | 5.5% | 2.5% | 0.9% |
| Nov 2025 | 66.9% | 10.9% | 16.4% | 3.3% | 1.5% | 0.98% |
| Dec 2025 | 67.1% | 11% | 16.5% | 3.3% | 1.5% | 0.66% |
| Jan 2026 | 69.2% | 11.3% | 13.9% | 3.4% | 1.5% | 0.68% |
| Feb 2026 | 57.1% | 14% | 20.9% | 5.1% | 1.9% | 1% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 5% | 2.2% | 0.99% |
| Apr 2026 | 54% | 16.1% | 19.8% | 5.9% | 2.7% | 1.5% |
| May 2026 | 57.4% | 17.2% | 17.2% | 4.2% | 2.8% | 1% |
| Jun 2026 | 61.7% | 15.2% | 15.2% | 4.5% | 2.5% | 0.91% |
| Jul 2026 | 60.1% | 14.7% | 14.7% | 6.6% | 3% | 0.88% |
| Aug 2026 | 62% | 15.2% | 15.2% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62% | 550K | 0% | +2 points | |
| 2, held 2nd | 15.2% | 135K | 0% | +0.5 points | |
| 3, held 3rd | 15.2% | 135K | 0% | +0.5 points | |
| 4, held 4th | 4.6% | 40.5K | -33.1% | -2 points | |
| 5, held 5th | 2% | 18.1K | -33.2% | -0.9 points | |
| 6, held 6th | 0.91% | 8.1K | 0% | 0 points |
1.
Socotra62%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Lemonade15.2%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
3.
Root15.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.
4.6%
Held 4th. 40.5K estimated branded searches, -33.1% vs prior month. Share -2 points.
2%
Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.9 points.
6.
Majesco0.91%
Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Lemonade and its closest rivals
How has branded search demand for Lemonade changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lemonade worldwide held steady at 135K.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide decreased from 18.4% to 15.2%.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide peaked at 18.4% in October 2025 and was lowest at 10.9% in November 2025.
- Across the 11 months ending August 2026, Lemonade rose from 3rd to 2nd among insurtech worldwide.
How did search popularity change for insurtech worldwide in August 2026?
5 changes
In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.
In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.
In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.
Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
Where does Lemonade compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Home insurance brands | 4th of 6 | 9.5% | Show ranking |
| Insurtech | 2nd of 6 | 15.2% | Shown above |
| Pet insurance brands | 3rd of 6 | 17.5% | Show ranking |
How is Lemonade measured?
Brandwave collects information about searches that people make online using Lemonade’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lemonade insurance
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Is Lemonade your brand?
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