Lemonade vs Root:Which is searched more?
In August 2026, Lemonade and Root were level on Share of Search among insurtech worldwide, with an estimated 135K branded searches each, at 15.2% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lemonade or Root?
Compare the insurtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lemonade, Root. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemonade | Root |
|---|---|---|
| Oct 2025 | 18.4% | 22.5% |
| Nov 2025 | 10.9% | 16.4% |
| Dec 2025 | 11% | 16.5% |
| Jan 2026 | 11.3% | 13.9% |
| Feb 2026 | 14% | 20.9% |
| Mar 2026 | 16.5% | 20.2% |
| Apr 2026 | 16.1% | 19.8% |
| May 2026 | 17.2% | 17.2% |
| Jun 2026 | 15.2% | 15.2% |
| Jul 2026 | 14.7% | 14.7% |
| Aug 2026 | 15.2% | 15.2% |
| Sep 2026 | — | — |
How has the Lemonade and Root comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Root in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lemonade’s estimated Share of Search among insurtech worldwide moved from 18.4% to 15.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide moved from 22.5% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for insurtech worldwide in August 2026?
1 change
Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lemonade’s and Root’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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