Brandwave

How popular isRoot in search?

In August 2026, there were an estimated 135K branded searches for Root worldwide which is down 18.2% over the last 11 months. Root holds 15.2% estimated Share of Search among insurtech worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Socotra62%
  2. Lemonade15.2%
  3. Root15.2%
  4. Guidewire4.6%
  5. Duck Creek2%
  6. Majesco0.91%
Root website (opens in a new tab)

Follow Root and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which insurtech compete with Root?

Root against insurtech worldwide, by month

Share of Search by month for Socotra, Lemonade, Root, Guidewire, Duck Creek. The figures are in the table below the chart.

View monthly share of search table
MonthSocotraLemonadeRootGuidewireDuck CreekMajesco
Oct 202550.2%18.4%22.5%5.5%2.5%0.9%
Nov 202566.9%10.9%16.4%3.3%1.5%0.98%
Dec 202567.1%11%16.5%3.3%1.5%0.66%
Jan 202669.2%11.3%13.9%3.4%1.5%0.68%
Feb 202657.1%14%20.9%5.1%1.9%1%
Mar 202655.1%16.5%20.2%5%2.2%0.99%
Apr 202654%16.1%19.8%5.9%2.7%1.5%
May 202657.4%17.2%17.2%4.2%2.8%1%
Jun 202661.7%15.2%15.2%4.5%2.5%0.91%
Jul 202660.1%14.7%14.7%6.6%3%0.88%
Aug 202662%15.2%15.2%4.6%2%0.91%
Sep 2026——————

  1. 1.Socotra

    62%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Lemonade

    15.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Root

    15.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Guidewire

    4.6%

    Held 4th. 40.5K estimated branded searches, -33.1% vs prior month. Share -2 points.

  5. 5.Duck Creek

    2%

    Held 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.9 points.

  6. 6.Majesco

    0.91%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Root and its closest rivals

How has branded search demand for Root changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Root worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide decreased from 22.5% to 15.2%.
  • Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide peaked at 22.5% in October 2025 and was lowest at 13.9% in January 2026.
  • Across the 11 months ending August 2026, Root fell from 2nd to 3rd among insurtech worldwide.

How did search popularity change for insurtech worldwide in August 2026?

  1. In August 2026, Socotra gained estimated Share of Search among insurtech worldwide, from 60.1% to 62%.

  2. In August 2026, Guidewire lost estimated Share of Search among insurtech worldwide, from 6.6% to 4.6%.

  3. In August 2026, Duck Creek lost estimated Share of Search among insurtech worldwide, from 3% to 2%.

  4. Estimated monthly branded searches for Majesco worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Root worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is Root measured?

Brandwave collects information about searches that people make online using Root’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • root insurance

Do you work for Root? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Root your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free