Root vs Socotra:Which is more popular by branded search?
In August 2026, Socotra had more branded searches than Root among insurtech worldwide. Socotra was estimated to have 550K branded searches compared to Root’s 135K, and held a 62% Share of Search versus Root’s 15.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Root or Socotra?
Compare the insurtech finance teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Socotra, Root. The figures are in the table below the chart.
View monthly share of search table
| Month | Socotra | Lemonade | Root | Guidewire | Duck Creek | Majesco |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.2% | 18.4% | 22.5% | 5.5% | 2.5% | 0.9% |
| Nov 2025 | 66.9% | 10.9% | 16.4% | 3.3% | 1.5% | 0.98% |
| Dec 2025 | 67.1% | 11% | 16.5% | 3.3% | 1.5% | 0.66% |
| Jan 2026 | 69.2% | 11.3% | 13.9% | 3.4% | 1.5% | 0.68% |
| Feb 2026 | 57.1% | 14% | 20.9% | 5.1% | 1.9% | 1% |
| Mar 2026 | 55.1% | 16.5% | 20.2% | 5% | 2.2% | 0.99% |
| Apr 2026 | 54% | 16.1% | 19.8% | 5.9% | 2.7% | 1.5% |
| May 2026 | 57.4% | 17.2% | 17.2% | 4.2% | 2.8% | 1% |
| Jun 2026 | 61.7% | 15.2% | 15.2% | 4.5% | 2.5% | 0.91% |
| Jul 2026 | 60.1% | 14.7% | 14.7% | 6.6% | 3% | 0.88% |
| Aug 2026 | 62% | 15.2% | 15.2% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Root and Socotra comparison changed over the last 12 months?
3 findings
- Socotra was ahead of Root in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Root’s estimated Share of Search among insurtech worldwide moved from 22.5% to 15.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Socotra’s estimated Share of Search among insurtech worldwide moved from 50.2% to 62%, and its estimated monthly branded searches moved from 368K to 550K.
How did search popularity change for insurtech worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Root’s and Socotra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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