Brandwave

Home insurance brands:Which brands are most popular in search?

In August 2026, State Farm was the most searched among home insurance brands worldwide, with an estimated 2.1M branded searches and 62.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. State Farm62.8%
  2. Liberty Mutual19.8%
  3. Allstate7.3%
  4. Direct Line4.6%
  5. Lemonade4%
  6. Aviva1.5%

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Share of SearchLeaderboard

Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home insurance brands worldwide, by month

Share of Search by month for State Farm, Liberty Mutual, Allstate, Direct Line, Lemonade. The figures are in the table below the chart.

View monthly share of search table
MonthState FarmLiberty MutualAllstateDirect LineLemonadeAviva
Oct 202564.2%16.6%9.1%4.6%4.1%1.5%
Nov 202564.2%16.5%9%4.7%4%1.5%
Dec 202564.3%16.6%9.1%4.6%4%1.5%
Jan 202664.1%16.5%9.1%4.7%4.1%1.5%
Feb 202657.3%18%14.8%5%3.6%1.3%
Mar 202664.1%16.5%9.1%4.7%4.1%1.5%
Apr 202661.9%18.9%8.5%5.3%3.8%1.7%
May 202661.4%18.7%8.4%5.2%4.6%1.7%
Jun 202658.2%22.5%8.2%5.2%4.5%1.4%
Jul 202658.3%22.5%8.2%5.1%4.5%1.4%
Aug 202662.8%19.8%7.3%4.6%4%1.5%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.State Farm

    62.8%

    Held 1st. 2.1M estimated branded searches, +22.1% vs prior month. Share +4.5 points.

  2. 2.Liberty Mutual

    19.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.Allstate

    7.3%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.Direct Line

    4.6%

    Held 4th. 157K estimated branded searches, +2.7% vs prior month. Share -0.5 points.

  5. 5.Lemonade

    4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Aviva

    1.5%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among home insurance brands worldwide?

In August 2026, State Farm was the most searched among home insurance brands worldwide, with an estimated 2.1M branded searches and 62.8% estimated Share of Search within this set. Liberty Mutual is in 2nd place, 43 percentage points behind at 19.8% Share of Search.

Global home insurance brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
State Farm64.2% → 62.8%64.3%Dec 202557.3%Feb 20261st
Liberty Mutual16.6% → 19.8%22.5%Jul 202616.5%Nov 20252nd
Allstate9.1% → 7.3%14.8%Feb 20267.3%Aug 20263rd
Direct Line4.6%5.3%Apr 20264.6%Dec 20254th
Lemonade4.1% → 4%4.6%May 20263.6%Feb 20265th
Aviva1.5%1.7%Apr 20261.3%Feb 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide decreased from 64.2% to 62.8%.
  • Across the 11 months ending August 2026, Liberty Mutual’s estimated Share of Search among home insurance brands worldwide increased from 16.6% to 19.8%.
  • Across the 11 months ending August 2026, Allstate’s estimated Share of Search among home insurance brands worldwide decreased from 9.1% to 7.3%.
  • Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide peaked at 64.3% in December 2025 and was lowest at 57.3% in February 2026.
  • Across the 11 months ending August 2026, Liberty Mutual’s estimated Share of Search among home insurance brands worldwide peaked at 22.5% in July 2026 and was lowest at 16.5% in November 2025.
  • Across the 11 months ending August 2026, Allstate’s estimated Share of Search among home insurance brands worldwide peaked at 14.8% in February 2026 and was lowest at 7.3% in August 2026.
  • Across the 11 months ending August 2026, Direct Line, Lemonade and Aviva held steady: their estimated Share of Search among home insurance brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for home insurance brands worldwide in August 2026?

  1. In August 2026, State Farm gained estimated Share of Search among home insurance brands worldwide, from 58.3% to 62.8%.

  2. In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 22.5% to 19.8%.

  3. In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 8.2% to 7.3%.

  4. In August 2026, Lemonade lost estimated Share of Search among home insurance brands worldwide, from 4.5% to 4%.

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