Brandwave

How popular isState Farm in search?

In September 2026, there were an estimated 2.1M branded searches for State Farm worldwide which held steady over the last 12 months. State Farm holds 44.8% estimated Share of Search among car insurance brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. State Farm44.8%
  2. Compare the Market32.4%
  3. MoneySuperMarket11.9%
  4. Allstate6.5%
  5. Direct Line3.4%
  6. Aviva1.1%
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Which car insurance brands compete with State Farm?

State Farm against car insurance brands worldwide, by month

Share of Search by month for State Farm, Compare the Market, MoneySuperMarket, Allstate, Direct Line. The figures are in the table below the chart.

View monthly share of search table
MonthState FarmCompare the MarketMoneySuperMarketAllstateDirect LineAviva
Oct 202549.5%28.3%10.5%7%3.6%1.1%
Nov 202545.6%31.8%11.7%6.4%3.3%1.1%
Dec 202549.5%28.4%10.4%7%3.5%1.1%
Jan 202645.4%32%11.7%6.4%3.4%1.1%
Feb 202639.3%33.8%12.4%10.1%3.4%0.91%
Mar 202645.4%32%11.7%6.4%3.4%1.1%
Apr 202641.9%34.9%12.8%5.7%3.6%1.2%
May 202641.9%34.9%12.8%5.7%3.6%1.2%
Jun 202641.2%35.4%13%5.8%3.7%0.96%
Jul 202641.2%35.4%13%5.8%3.6%0.96%
Aug 202646%32.4%11.9%5.3%3.4%1.1%
Sep 202644.8%32.4%11.9%6.5%3.4%1.1%

  1. 1.State Farm

    44.8%

    Held 1st. 2.1M estimated branded searches, -2.6% vs prior month. Share -1.2 points.

  2. 2.Compare the Market

    32.4%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.MoneySuperMarket

    11.9%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Allstate

    6.5%

    Held 4th. 301K estimated branded searches, +22.4% vs prior month. Share +1.2 points.

  5. 5.Direct Line

    3.4%

    Held 5th. 157K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Aviva

    1.1%

    Held 6th. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between State Farm and its closest rivals

Every comparison with State Farm

How has branded search demand for State Farm changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for State Farm worldwide held steady at 2.1M.
  • Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide decreased from 49.5% to 44.8%.
  • Across the 12 months ending September 2026, State Farm’s estimated Share of Search among car insurance brands worldwide peaked at 49.5% in December 2025 and was lowest at 39.3% in February 2026.

How did search popularity change for car insurance brands worldwide in September 2026?

  1. In September 2026, Allstate gained estimated Share of Search among car insurance brands worldwide, from 5.3% to 6.5%.

  2. In September 2026, State Farm lost estimated Share of Search among car insurance brands worldwide, from 46% to 44.8%.

  3. Estimated monthly branded searches for Compare the Market worldwide rose 23% over 12 measured months, from 1.2M to 1.5M in September 2026.

  4. Estimated monthly branded searches for MoneySuperMarket worldwide rose 22.2% over 12 measured months, from 450K to 550K in September 2026.

Where does State Farm compete?

State Farm is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car insurance brands1st of 644.8%Shown above
Home insurance brands1st of 659.2%Show ranking

How is State Farm measured?

Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • state farm
  • state farm insurance

Do you work for State Farm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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